Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Microsoft SQL Server / SQL Server to TikTok Offline eAPI

    Your SQL Server tables, wired to TikTok's Offline Events API.

    Connect SQL Server and point Signals at your SQL Server tables; it sends register and phone sales so offline joins TikTok's web optimization each time the read runs, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    microsoft-sql-server -> tiktok-offline-eapi :: live

    1. ● sql server → tiktok.eapi :: live
    2. > read closed_deals rows=15,153
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 12,274 matched

    WHAT THIS ENABLES

    SQL Server to TikTok Offline Events API

    SQL Server to TikTok Offline Events API: Signals reads your SQL Server tables and sends register and phone sales so offline joins TikTok's web optimization, hashed and consent-checked each time the read runs.

    • Offline and in-store sales from your SQL Server tables activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your SQL Server tables by data teams running SQL Server.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Microsoft SQL Server closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok Scheduled read sync recorded in Microsoft SQL… S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in SQL Server tables, views, and indexed views.

    Data teams running SQL Server activating TikTok's Offline Events API straight from SQL Server tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the SQL Server tables you name to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      A scheduled read pulls your SQL Server tables, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your SQL Server tables, sends register and phone sales so offline joins TikTok's web optimization, and reads only the records changed since the last run, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Microsoft SQL Server records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: microsoft-sql-server.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=microsoft-sql-server.closed_deals
    3. event "CompletePayment" · event_time 1784045599
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 26587 · properties.currency SAR
    6. ✓ accepted · dedupe=event_id
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Microsoft SQL Server

    SQL Server to Google OCI

    SQL Server to Google Offline Conversions: Signals reads your SQL Server tables and…

    Learn more

    from Microsoft SQL Server

    SQL Server to Google Store Sales

    SQL Server to Google Store Sales: Signals reads your SQL Server tables and matches…

    Learn more

    same use case

    ActiveCampaign to TikTok Offline eAPI

    ActiveCampaign to TikTok Offline Events API: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    TikTok Offline eAPI

    Move your in-store and call-centre conversions to TikTok server-side, so TikTok can…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the SQL Server TikTok Offline eAPI sync run?

    Delivery tracks SQL Server, run by data teams running SQL Server: a near-real-time or scheduled sync of your SQL Server tables feeds TikTok on that cadence. Each run reads only the records changed since the last run, so a unified web-and-offline conversion view holds up on web-to-offline deduplication. The live debugger confirms every delivery inline.

    What match rate should a SQL Server-sourced TikTok Offline eAPI batch expect?

    Match rate follows identifier coverage in your SQL Server tables, which data teams running SQL Server control, not SQL Server itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Offline Events API pinpoints web-to-offline deduplication, the number data teams running SQL Server tune against.

    NEXT STEP

    SQL Server to TikTok Offline eAPI, in production this week.

    Talk to our team All Microsoft SQL Server use cases