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    CONNECTIONS / Microsoft SQL Server / SQL Server to Meta Conversion Leads

    Your SQL Server tables, wired to Meta Conversion Leads bidding.

    Connect SQL Server and point Signals at your SQL Server tables; it reports lead-stage progress so Meta bids toward qualified pipeline each time the read runs, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    microsoft-sql-server -> meta-capi-crm :: live

    1. ● sql server → meta.leads :: live
    2. > read lead_pipeline rows=38,405
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 29,956 matched

    WHAT THIS ENABLES

    SQL Server to Meta CAPI for CRM

    SQL Server to Meta CAPI for CRM: Signals reads your SQL Server tables and reports lead-stage progress so Meta bids toward qualified pipeline, hashed and consent-checked each time the read runs.

    • Qualified-lead and pipeline signals from your SQL Server tables activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your SQL Server tables by data teams running SQL Server.

    WHAT FLOWS WHERE

    Microsoft SQL Server to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your SQL Server tables each time the read runs, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    Signals reads the qualified-lead and pipeline signals from your SQL Server tables each time the read runs, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in SQL Server tables, views, and indexed views.

    Data teams running SQL Server activating Meta Conversion Leads bidding straight from SQL Server tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the SQL Server tables you name to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      A scheduled read pulls your SQL Server tables, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your SQL Server tables, reports lead-stage progress so Meta bids toward qualified pipeline, and reads only the records changed since the last run, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your SQL Server tables and reads only the records changed since the last run.

    Bids weighted to revenue-grade lead stages from your SQL Server tables, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your SQL Server tables.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: microsoft-sql-server.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=microsoft-sql-server.lead_pipeline
    3. event_name "Purchase" · value 3877 USD
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_87137" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the SQL Server Meta Conversion Leads sync run?

    Delivery tracks SQL Server, run by data teams running SQL Server: a near-real-time or scheduled sync of your SQL Server tables feeds Meta on that cadence. Each run reads only the records changed since the last run, so bids weighted to revenue-grade lead stages holds up on lead-stage selection. The live debugger confirms every delivery inline.

    What match rate should a SQL Server-sourced Meta Conversion Leads batch expect?

    Match rate follows identifier coverage in your SQL Server tables, which data teams running SQL Server control, not SQL Server itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number data teams running SQL Server tune against.

    NEXT STEP

    SQL Server to Meta Conversion Leads, in production this week.

    Talk to our team All Microsoft SQL Server use cases