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    CONNECTIONS / Microsoft Excel / Microsoft Excel to TikTok CRM

    Your Excel workbook rows, wired to TikTok CRM lead optimization.

    Signals reads your Excel workbook rows through read-only access to the Excel workbook you name, then reports pipeline-stage changes to TikTok as distinct optimizable events so TikTok sees lead conversions without an export.

    Talk to our team Explore the setup

    microsoft-excel -> tiktok-crm-integration :: live

    1. ● microsoft excel → tiktok.crm :: live
    2. > read lead_pipeline rows=27,564
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 20,122 matched

    WHAT THIS ENABLES

    Microsoft Excel to TikTok CRM Integration

    Microsoft Excel to TikTok CRM Integration: your Excel workbook rows, hashed and consent-checked, feed TikTok as Signals reports pipeline-stage changes to TikTok as distinct optimizable events each time a new file lands.

    • Signals reports pipeline-stage changes to TikTok as distinct optimizable events, reading your Excel workbook rows each time a new file lands.
    • Funnel-depth events TikTok can optimize on, with no export step out of your Excel workbook rows.

    WHAT FLOWS WHERE

    Microsoft Excel to CRM Integration, mapped.

    Signals picks up the qualified-lead and pipeline signals from your Excel workbook rows; Signals hashes and consent-screens each record before TikTok's CRM Events API accepts the lead conversions for stage-to-event mapping.

    Signals picks up the qualified-lead and pipeline signals from your Excel workbook rows; Signals hashes and consent-screens each record before TikTok's CRM Events API accepts the lead conversions for stage-to-event mapping.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok lead-gen advertisers tracking qualification, not form counts, working out of Excel worksheets and named ranges.

    Finance and ops teams working in Excel who need TikTok bidding on the funnel depth your revenue reporting reads out of Excel workbook rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only access to the Excel workbook you name, mapped to TikTok's CRM Events API and tuned for stage-to-event mapping.

    2. Map

      Columns from your Excel workbook rows align to TikTok's CRM Events API in the visual mapper, hashed as the file lands and checked for stage-to-event mapping.

    3. Deliver

      Each time a new file lands, Signals reads your Excel workbook rows and reports pipeline-stage changes to TikTok as distinct optimizable events, processes only the newly dropped file, with stage-to-event mapping watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok bidding on the funnel depth your revenue reporting reads from your Excel workbook rows, delivered each time a new file lands.

    Funnel-depth events TikTok can optimize on out of your Excel workbook rows, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on stage-to-event mapping from TikTok's CRM Events API each run, tied back to your Excel workbook rows.

    ON THE WIRE

    What CRM Integration actually receives.

    signals :: microsoft-excel.tiktok-crm-integration :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=microsoft-excel.lead_pipeline
    3. event "Contact" · event_time 1784774746
    4. user.email sha256 "8f21ce…" · user.phone sha256 "019d7a…"
    5. properties.lead_status "Qualified"
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Microsoft Excel TikTok CRM sync run?

    You set the cadence, from near-real-time to a nightly Microsoft Excel sync of your Excel workbook rows into TikTok. Since Signals processes only the newly dropped file, TikTok bidding on the funnel depth your revenue reporting reads keeps pace and finance and ops teams working in Excel watch stage-to-event mapping. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Microsoft Excel-sourced TikTok CRM batch expect?

    Match rate follows identifier coverage in your Excel workbook rows, which finance and ops teams working in Excel control, not Microsoft Excel itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from CRM Events API pinpoints stage-to-event mapping, the number finance and ops teams working in Excel tune against.

    NEXT STEP

    Microsoft Excel to TikTok CRM, in production this week.

    Talk to our team All Microsoft Excel use cases