CONNECTIONS / Microsoft Excel / Microsoft Excel to Snap Offline CAPI
Your Excel workbook rows, wired to Snapchat in-store conversions.
Signals reads your Excel workbook rows through read-only access to the Excel workbook you name, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.
- ● microsoft excel → snap.capi :: live
- > read closed_deals rows=21,464
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 18,459 matched
WHAT THIS ENABLES
Microsoft Excel to Snapchat Offline CAPI
Microsoft Excel to Snapchat Offline CAPI: your Excel workbook rows, hashed and consent-checked, feed Snapchat as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer each time a new file lands.
- Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your Excel workbook rows each time a new file lands.
- In-person conversions Snapchat can bid on, with no export step out of your Excel workbook rows.
The click, the conversion, and the credit.
The conversion happens off Snap, away from any pixel. Here is how Microsoft Excel closes the loop.
Built for the teams that own the number.
Finance and ops teams working in Excel who need physical-world sales counted inside Snapchat performance out of Excel workbook rows.
From kickoff to verified events.
-
Connect
Read-only access to the Excel workbook you name, mapped to Snapchat's Conversions API and tuned for offline event timing.
-
Map
Columns from your Excel workbook rows align to Snapchat's Conversions API in the visual mapper, hashed as the file lands and checked for offline event timing.
-
Deliver
Each time a new file lands, Signals reads your Excel workbook rows and reports in-store purchases against the Snapchat campaigns that reached the buyer, processes only the newly dropped file, with offline event timing watched in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Offline CAPI reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment Microsoft Excel records the event. |
What Offline CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=microsoft-excel.closed_deals
- event_type "PURCHASE" · event_conversion_type "OFFLINE"
- hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
- timestamp 1784607768 · price 19959 · currency AED
- ✓ accepted · match=true
Adjacent moves on the same stack.
from Microsoft Excel
Microsoft Excel to Google OCI
Microsoft Excel to Google Offline Conversions: your Excel workbook rows, hashed and…
Learn morefrom Microsoft Excel
Microsoft Excel to Google Store Sales
Microsoft Excel to Google Store Sales: your Excel workbook rows, hashed and…
Learn more
same use case
ActiveCampaign to Snap Offline CAPI
ActiveCampaign to Snapchat Offline CAPI: Signals reads your ActiveCampaign contacts and…
Learn moregeneric
Snap Offline CAPI
Deliver offline conversions to Snap on a schedule that fits your operations.
Learn moreAsked on almost every call.
How often does the Microsoft Excel Snap Offline CAPI sync run?
You set the cadence, from near-real-time to a nightly Microsoft Excel sync of your Excel workbook rows into Snapchat. Since Signals processes only the newly dropped file, physical-world sales counted inside Snapchat performance keeps pace and finance and ops teams working in Excel watch offline event timing. One scoped connection sets it up, cadence adjustable later.
What match rate should a Microsoft Excel-sourced Snap Offline CAPI batch expect?
Match rate follows identifier coverage in your Excel workbook rows, which finance and ops teams working in Excel control, not Microsoft Excel itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints offline event timing, the number finance and ops teams working in Excel tune against.
NEXT STEP