CONNECTIONS / Microsoft Excel / Microsoft Excel to Snap Custom Audience
Your Excel workbook rows, wired to Snapchat audience matching.
Signals reads your Excel workbook rows through read-only access to the Excel workbook you name, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.
- ● microsoft excel → snap.audience :: live
- > read segments rows=23,397
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 17,782 matched
WHAT THIS ENABLES
Microsoft Excel to Snapchat Custom Audience
Microsoft Excel to Snapchat Custom Audience: your Excel workbook rows, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression each time a new file lands.
- Signals matches your segments into Snapchat for targeting and customer suppression, reading your Excel workbook rows each time a new file lands.
- Audiences that rebuild as the segment does, with no export step out of your Excel workbook rows.
WHAT FLOWS WHERE
Microsoft Excel to Custom Audience, mapped.
Signals picks up the customer segments from your Excel workbook rows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Signals picks up the customer segments from your Excel workbook rows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Finance and ops teams working in Excel who need Snapchat audiences that stay in step as the segment rebuilds out of Excel workbook rows.
From kickoff to verified events.
-
Connect
Read-only access to the Excel workbook you name, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.
-
Map
Columns from your Excel workbook rows align to Snapchat's Custom Audiences API in the visual mapper, hashed as the file lands and checked for list sizing on Snapchat.
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Deliver
Each time a new file lands, Signals reads your Excel workbook rows and matches your segments into Snapchat for targeting and customer suppression, processes only the newly dropped file, with list sizing on Snapchat watched in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds from your Excel workbook rows, delivered each time a new file lands.
Audiences that rebuild as the segment does out of your Excel workbook rows, delivered each time a new file lands without transfer overhead climbing.
Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your Excel workbook rows.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=microsoft-excel.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_81723"
- id_list_size 23,397 · matched 17,782
- ✓ accepted match=76%
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How often does the Microsoft Excel Snap Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Microsoft Excel sync of your Excel workbook rows into Snapchat. Since Signals processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds keeps pace and finance and ops teams working in Excel watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.
What match rate should a Microsoft Excel-sourced Snap Custom Audience batch expect?
Match rate follows identifier coverage in your Excel workbook rows, which finance and ops teams working in Excel control, not Microsoft Excel itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number finance and ops teams working in Excel tune against.
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