CONNECTIONS / Magento / Magento to Snap Custom Audience
Your Magento orders, wired to Snapchat audience matching.
Connect Magento and point Signals at your Magento orders; it matches your segments into Snapchat for targeting and customer suppression as orders complete, hashed and consent-checked for Snapchat.
- ● magento → snap.audience :: live
- > read segments rows=68,712
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 50,160 matched
WHAT THIS ENABLES
Magento to Snapchat Custom Audience
Magento to Snapchat Custom Audience: Signals reads your Magento orders and matches your segments into Snapchat for targeting and customer suppression, hashed and consent-checked as orders complete.
- Customer segments from your Magento orders activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
WHAT FLOWS WHERE
Magento to Custom Audience, mapped.
Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Merchants on Adobe Commerce (Magento) activating Snapchat audience matching straight from Magento orders.
From kickoff to verified events.
-
Connect
Scoped API access to Magento, reading only your Magento orders to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
-
Map
Signals reads your Magento orders, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
-
Deliver
On each run, Signals pulls your Magento orders, matches your segments into Snapchat for targeting and customer suppression, and sends only the orders that changed, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Magento orders and sends only the orders that changed.
Audiences that rebuild as the segment does from your Magento orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Magento orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=magento.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_90062"
- id_list_size 68,712 · matched 50,160
- ✓ accepted match=73%
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How often does the Magento Snap Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Snapchat. Since Signals sends only the orders that changed, Snapchat audiences that stay in step as the segment rebuilds keeps pace and merchants on Adobe Commerce (Magento) watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.
What match rate should a Magento-sourced Snap Custom Audience batch expect?
In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows merchants on Adobe Commerce (Magento) where list sizing on Snapchat needs work, a data-quality task handled in Magento.
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