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    CONNECTIONS / Linode / Linode to Snap Custom Audience

    From Linode objects to Snapchat audience matching.

    Connect Linode and point Signals at your Linode objects; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    linode -> snap-custom-audience :: live

    1. ● linode → snap.audience :: live
    2. > read segments rows=50,215
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 38,666 matched

    WHAT THIS ENABLES

    Linode to Snapchat Custom Audience

    Linode to Snapchat Custom Audience: your Linode objects, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression each time a new file lands.

    • Customer segments from your Linode objects activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Linode objects by developers on Linode Object Storage.

    WHAT FLOWS WHERE

    Linode to Custom Audience, mapped.

    Signals reads the customer segments from your Linode objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    Signals reads the customer segments from your Linode objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Linode Object Storage buckets and objects.

    Developers on Linode Object Storage activating Snapchat audience matching straight from Linode objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Linode bucket you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals picks up your Linode objects, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Linode objects, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Linode objects and processes only the newly dropped file.

    Audiences that rebuild as the segment does from your Linode objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Linode objects.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: linode.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=linode.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_54014"
    5. id_list_size 50,215 · matched 38,666
    6. ✓ accepted match=77%
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    FAQ

    Asked on almost every call.

    How often does the Linode Snap Custom Audience sync run?

    Delivery tracks Linode, run by developers on Linode Object Storage: a near-real-time or scheduled sync of your Linode objects feeds Snapchat on that cadence. Each run processes only the newly dropped file, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.

    What match rate should a Linode-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your Linode objects, which developers on Linode Object Storage control, not Linode itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number developers on Linode Object Storage tune against.

    NEXT STEP

    Linode to Snap Custom Audience, in production this week.

    Talk to our team All Linode use cases