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    CONNECTIONS / Kommo / Kommo to TikTok Custom Audience

    Your Kommo messenger pipelines, wired to TikTok audience targeting.

    Connect Kommo and point Signals at your Kommo messenger pipelines; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    kommo -> tiktok-custom-audience :: live

    1. ● kommo → tiktok.audience :: live
    2. > read segments rows=64,375
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 53,431 matched

    WHAT THIS ENABLES

    Kommo to TikTok Custom Audience

    Kommo to TikTok Custom Audience: your Kommo messenger pipelines, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.

    • Customer segments from your Kommo messenger pipelines activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Kommo messenger pipelines by conversational-sales teams on Kommo.

    WHAT FLOWS WHERE

    Kommo to Custom Audience, mapped.

    Each sync hands the customer segments from your Kommo messenger pipelines to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Kommo messenger pipelines to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Kommo leads and messenger-driven pipelines.

    Conversational-sales teams on Kommo activating TikTok audience targeting straight from Kommo messenger pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Kommo, reading only your Kommo messenger pipelines to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Kommo messenger pipelines, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Kommo messenger pipelines, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Kommo messenger pipelines and sends only the records that changed.

    Targeting that mirrors your live segment from your Kommo messenger pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Kommo messenger pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: kommo.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=kommo.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_94540"
    5. id_list_size 64,375 · matched 53,431
    6. ✓ accepted match=83%
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    FAQ

    Asked on almost every call.

    How often does the Kommo TikTok Custom Audience sync run?

    Delivery tracks Kommo, run by conversational-sales teams on Kommo: a near-real-time or scheduled sync of your Kommo messenger pipelines feeds TikTok on that cadence. Each run sends only the records that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Kommo-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Kommo messenger pipelines, which conversational-sales teams on Kommo control, not Kommo itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number conversational-sales teams on Kommo tune against.

    NEXT STEP

    Kommo to TikTok Custom Audience, in production this week.

    Talk to our team All Kommo use cases