CONNECTIONS / IBM DB2 / IBM DB2 to Google Store Sales
Db2 tables into Google Ads, built for Google Store Sales matching.
Connect IBM DB2 and point Signals at your Db2 tables; it matches in-person transactions to Google accounts as store-sales conversions each time the read runs, hashed and consent-checked for Google Ads.
- ● ibm db2 → google.sales :: live
- > read closed_deals rows=66,682
- hash sha256(email,phone) consent=filtered
- route google deliver
- ✓ delivered · 56,680 matched
WHAT THIS ENABLES
IBM DB2 to Google Store Sales
Google Store Sales for IBM DB2: Signals matches in-person transactions to Google accounts as store-sales conversions straight from your Db2 tables, hashed and consent-screened each time the read runs.
- Offline and in-store sales from your Db2 tables activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
- Counter and showroom revenue inside the same ROAS view as online orders, drawn from your Db2 tables by enterprise data teams on IBM DB2.
The click, the conversion, and the credit.
The conversion happens off Google, away from any pixel. Here is how IBM DB2 closes the loop.
Built for the teams that own the number.
Enterprise data teams on IBM DB2 activating Google Store Sales matching straight from Db2 tables.
From kickoff to verified events.
-
Connect
A read-only database user scoped to the Db2 tables you name to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.
-
Map
A scheduled read pulls your Db2 tables, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.
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Deliver
On each run, Signals pulls your Db2 tables, matches in-person transactions to Google accounts as store-sales conversions, and reads only the records changed since the last run, with the store-sales match rate in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Store Sales reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment IBM DB2 records the event. |
What Store Sales actually receives.
- ● signals :: store sales upload
- > POST /offline_user_data_jobs source=ibm-db2.closed_deals
- transaction_time 2026-07-21T20:37:11 · transaction_amount_micros 36278000000
- currency_code SAR
- hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
- ✓ accepted match=85%
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How often does the IBM DB2 Google Store Sales sync run?
The pace follows your Db2 tables: Signals sends changes from IBM DB2 to Google Ads each time the read runs. Because it reads only the records changed since the last run, counter and showroom revenue inside the same ROAS view as online orders stays current while enterprise data teams on IBM DB2 keep the store-sales match rate in view. Delivery needs no export and no manual upload.
What match rate should a IBM DB2-sourced Google Store Sales batch expect?
Coverage of hashed identifiers across your Db2 tables decides it, and enterprise data teams on IBM DB2 own that inside IBM DB2. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags the store-sales match rate, which enterprise data teams on IBM DB2 then raise inside your Db2 tables.
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