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    CONNECTIONS / Google Sheets / Google Sheets to TikTok Offline eAPI

    Your Google Sheets rows, wired to TikTok's Offline Events API.

    Connect Google Sheets and point Signals at your Google Sheets rows; it sends register and phone sales so offline joins TikTok's web optimization each time a new file lands, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    google-sheet -> tiktok-offline-eapi :: live

    1. ● google sheets → tiktok.eapi :: live
    2. > read closed_deals rows=11,371
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 8,983 matched

    WHAT THIS ENABLES

    Google Sheets to TikTok Offline Events API

    Google Sheets to TikTok Offline Events API: Signals reads your Google Sheets rows and sends register and phone sales so offline joins TikTok's web optimization, hashed and consent-checked each time a new file lands.

    • Offline and in-store sales from your Google Sheets rows activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your Google Sheets rows by ops teams maintaining Google Sheets.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Google Sheets closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok File drop sync recorded in Google Sheets S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in Google Sheets tabs and ranges.

    Ops teams maintaining Google Sheets activating TikTok's Offline Events API straight from Google Sheets rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Sheet you name to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      Signals picks up your Google Sheets rows, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your Google Sheets rows, sends register and phone sales so offline joins TikTok's web optimization, and processes only the newly dropped file, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Google Sheets records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: google-sheet.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=google-sheet.closed_deals
    3. event "CompletePayment" · event_time 1783976465
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 12946 · properties.currency USD
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Google Sheets TikTok Offline eAPI sync run?

    You set the cadence, from near-real-time to a nightly Google Sheets sync of your Google Sheets rows into TikTok. Since Signals processes only the newly dropped file, counter sales deduped against any TikTok web event for the same buyer keeps pace and ops teams maintaining Google Sheets watch web-to-offline deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Google Sheets-sourced TikTok Offline eAPI batch expect?

    In Google Sheets, match rate tracks the email and phone quality your Google Sheets rows carry. Clean identifiers land for TikTok; blank ones never will. The first Offline Events API report shows ops teams maintaining Google Sheets where web-to-offline deduplication needs work, a data-quality task handled in Google Sheets.

    NEXT STEP

    Google Sheets to TikTok Offline eAPI, in production this week.

    Talk to our team All Google Sheets use cases