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    CONNECTIONS / Google Drive / Google Drive to Snap Custom Audience

    Your Google Drive files, wired to Snapchat audience matching.

    Signals reads your Google Drive files through read-only OAuth access to the Google Drive folder you name, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.

    Talk to our team Explore the setup

    google-drive -> snap-custom-audience :: live

    1. ● google drive → snap.audience :: live
    2. > read segments rows=30,851
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 27,766 matched

    WHAT THIS ENABLES

    Google Drive to Snapchat Custom Audience

    Snapchat Custom Audience for Google Drive: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Google Drive files, hashed and consent-screened each time a new file lands.

    • Signals matches your segments into Snapchat for targeting and customer suppression, reading your Google Drive files each time a new file lands.
    • Audiences that rebuild as the segment does, with no export step out of your Google Drive files.

    WHAT FLOWS WHERE

    Google Drive to Custom Audience, mapped.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, working out of Google Drive folders and shared exports.

    Teams sharing exports via Google Drive who need Snapchat audiences that stay in step as the segment rebuilds out of Google Drive files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Drive folder you name, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.

    2. Map

      Columns from your Google Drive files align to Snapchat's Custom Audiences API in the visual mapper, hashed as the file lands and checked for list sizing on Snapchat.

    3. Deliver

      Each time a new file lands, Signals reads your Google Drive files and matches your segments into Snapchat for targeting and customer suppression, processes only the newly dropped file, with list sizing on Snapchat watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds from your Google Drive files, delivered each time a new file lands.

    Audiences that rebuild as the segment does out of your Google Drive files, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your Google Drive files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: google-drive.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=google-drive.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_95705"
    5. id_list_size 30,851 · matched 27,766
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the Google Drive Snap Custom Audience sync run?

    Delivery tracks Google Drive, run by teams sharing exports via Google Drive: a near-real-time or scheduled sync of your Google Drive files feeds Snapchat on that cadence. Each run processes only the newly dropped file, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.

    What match rate should a Google Drive-sourced Snap Custom Audience batch expect?

    Coverage of hashed identifiers across your Google Drive files decides it, and teams sharing exports via Google Drive own that inside Google Drive. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which teams sharing exports via Google Drive then raise inside your Google Drive files.

    NEXT STEP

    Google Drive to Snap Custom Audience, in production this week.

    Talk to our team All Google Drive use cases