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    CONNECTIONS / Freshsales / Freshsales to Snap Custom Audience

    Your Freshsales deals and lifecycle stages, wired to Snapchat audience matching.

    Signals reads your Freshsales deals and lifecycle stages through scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.

    Talk to our team Explore the setup

    freshsales -> snap-custom-audience :: live

    1. ● freshsales → snap.audience :: live
    2. > read segments rows=47,314
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 37,851 matched

    WHAT THIS ENABLES

    Freshsales to Snapchat Custom Audience

    Snapchat Custom Audience for Freshsales: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Freshsales deals and lifecycle stages, hashed and consent-screened as records change.

    • Signals matches your segments into Snapchat for targeting and customer suppression, reading your Freshsales deals and lifecycle stages as records change.
    • Audiences that rebuild as the segment does, with no export step out of your Freshsales deals and lifecycle stages.

    WHAT FLOWS WHERE

    Freshsales to Custom Audience, mapped.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, working out of Freshsales deals, contacts, and lifecycle stages.

    Sales teams running Freshsales who need Snapchat audiences that stay in step as the segment rebuilds out of Freshsales deals and lifecycle stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.

    2. Map

      Columns from your Freshsales deals and lifecycle stages align to Snapchat's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for list sizing on Snapchat.

    3. Deliver

      As records change, Signals reads your Freshsales deals and lifecycle stages and matches your segments into Snapchat for targeting and customer suppression, sends only the records that changed, with list sizing on Snapchat watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds from your Freshsales deals and lifecycle stages, delivered as records change.

    Audiences that rebuild as the segment does out of your Freshsales deals and lifecycle stages, delivered as records change without API call volume climbing.

    Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your Freshsales deals and lifecycle stages.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: freshsales.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=freshsales.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_92295"
    5. id_list_size 47,314 · matched 37,851
    6. ✓ accepted match=80%
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    FAQ

    Asked on almost every call.

    How often does the Freshsales Snap Custom Audience sync run?

    The pace follows your Freshsales deals and lifecycle stages: Signals sends changes from Freshsales to Snapchat as records change. Because it sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while sales teams running Freshsales keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Freshsales-sourced Snap Custom Audience batch expect?

    In Freshsales, match rate tracks the email and phone quality your Freshsales deals and lifecycle stages carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows sales teams running Freshsales where list sizing on Snapchat needs work, a data-quality task handled in Freshsales.

    NEXT STEP

    Freshsales to Snap Custom Audience, in production this week.

    Talk to our team All Freshsales use cases