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    CONNECTIONS / Freshsales / Freshsales to Meta Conversion Leads

    Your Freshsales deals and lifecycle stages, wired to Meta Conversion Leads bidding.

    Signals reads your Freshsales deals and lifecycle stages through scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, then reports lead-stage progress so Meta bids toward qualified pipeline so Meta sees lead conversions without an export.

    Talk to our team Explore the setup

    freshsales -> meta-capi-crm :: live

    1. ● freshsales → meta.leads :: live
    2. > read lead_pipeline rows=42,480
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 33,559 matched

    WHAT THIS ENABLES

    Freshsales to Meta CAPI for CRM

    Meta CAPI for CRM for Freshsales: Signals reports lead-stage progress so Meta bids toward qualified pipeline straight from your Freshsales deals and lifecycle stages, hashed and consent-screened as records change.

    • Signals reports lead-stage progress so Meta bids toward qualified pipeline, reading your Freshsales deals and lifecycle stages as records change.
    • Bids weighted to revenue-grade lead stages, with no export step out of your Freshsales deals and lifecycle stages.

    WHAT FLOWS WHERE

    Freshsales to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Meta's Conversion Leads API accepts the lead conversions for lead-stage selection.

    Signals reads the qualified-lead and pipeline signals from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Meta's Conversion Leads API accepts the lead conversions for lead-stage selection.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, working out of Freshsales deals, contacts, and lifecycle stages.

    Sales teams running Freshsales who need Meta bidding tuned to the lead stages that become revenue out of Freshsales deals and lifecycle stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, mapped to Meta's Conversion Leads API and tuned for lead-stage selection.

    2. Map

      Columns from your Freshsales deals and lifecycle stages align to Meta's Conversion Leads API in the visual mapper, hashed as the sync runs and checked for lead-stage selection.

    3. Deliver

      As records change, Signals reads your Freshsales deals and lifecycle stages and reports lead-stage progress so Meta bids toward qualified pipeline, sends only the records that changed, with lead-stage selection watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue from your Freshsales deals and lifecycle stages, delivered as records change.

    Bids weighted to revenue-grade lead stages out of your Freshsales deals and lifecycle stages, delivered as records change without API call volume climbing.

    Match feedback on lead-stage selection from Meta's Conversion Leads API each run, tied back to your Freshsales deals and lifecycle stages.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: freshsales.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=freshsales.lead_pipeline
    3. event_name "Purchase" · value 2838 GBP
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_42202" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the Freshsales Meta Conversion Leads sync run?

    The pace follows your Freshsales deals and lifecycle stages: Signals sends changes from Freshsales to Meta as records change. Because it sends only the records that changed, Meta bidding tuned to the lead stages that become revenue stays current while sales teams running Freshsales keep lead-stage selection in view. Delivery needs no export and no manual upload.

    What match rate should a Freshsales-sourced Meta Conversion Leads batch expect?

    In Freshsales, match rate tracks the email and phone quality your Freshsales deals and lifecycle stages carry. Clean identifiers land for Meta; blank ones never will. The first Conversion Leads API report shows sales teams running Freshsales where lead-stage selection needs work, a data-quality task handled in Freshsales.

    NEXT STEP

    Freshsales to Meta Conversion Leads, in production this week.

    Talk to our team All Freshsales use cases