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    CONNECTIONS / Freshsales / Freshsales to Google OCI

    Your Freshsales deals and lifecycle stages, wired to Google Ads offline conversion import.

    Signals reads your Freshsales deals and lifecycle stages through scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, then reconciles closed-won revenue to the Google Ads click through GCLID so Google Ads sees offline conversions without an export.

    Talk to our team Explore the setup

    freshsales -> google-oci :: live

    1. ● freshsales → google.oci :: live
    2. > read closed_deals rows=18,217
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 14,391 matched

    WHAT THIS ENABLES

    Freshsales to Google Offline Conversions

    Google Offline Conversions for Freshsales: Signals reconciles closed-won revenue to the Google Ads click through GCLID straight from your Freshsales deals and lifecycle stages, hashed and consent-screened as records change.

    • Signals reconciles closed-won revenue to the Google Ads click through GCLID, reading your Freshsales deals and lifecycle stages as records change.
    • A clean line from click to closed revenue, with no export step out of your Freshsales deals and lifecycle stages.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Freshsales closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Freshsales S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, working out of Freshsales deals, contacts, and lifecycle stages.

    Sales teams running Freshsales who need Smart Bidding trained on booked revenue instead of a mid-funnel proxy out of Freshsales deals and lifecycle stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, mapped to Google Ads' Offline Conversion Import (Google Ads API) and tuned for GCLID coverage.

    2. Map

      Columns from your Freshsales deals and lifecycle stages align to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed as the sync runs and checked for GCLID coverage.

    3. Deliver

      As records change, Signals reads your Freshsales deals and lifecycle stages and reconciles closed-won revenue to the Google Ads click through GCLID, sends only the records that changed, with GCLID coverage watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Freshsales records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: freshsales.google-oci :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversion_import source=freshsales.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-16T04:53:53"
    5. conversion_value 31504 · currency_code USD
    6. ✓ accepted · batch=hourly
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    FAQ

    Asked on almost every call.

    How often does the Freshsales Google OCI sync run?

    The pace follows your Freshsales deals and lifecycle stages: Signals sends changes from Freshsales to Google Ads as records change. Because it sends only the records that changed, Smart Bidding trained on booked revenue instead of a mid-funnel proxy stays current while sales teams running Freshsales keep GCLID coverage in view. Delivery needs no export and no manual upload.

    What match rate should a Freshsales-sourced Google OCI batch expect?

    In Freshsales, match rate tracks the email and phone quality your Freshsales deals and lifecycle stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Offline Conversion Import (Google Ads API) report shows sales teams running Freshsales where GCLID coverage needs work, a data-quality task handled in Freshsales.

    NEXT STEP

    Freshsales to Google OCI, in production this week.

    Talk to our team All Freshsales use cases