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    CONNECTIONS / Dropbox / Dropbox to TikTok Custom Audience

    Your Dropbox files, wired to TikTok audience targeting.

    Signals reads your Dropbox files through read-only OAuth access to the Dropbox folder you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    dropbox -> tiktok-custom-audience :: live

    1. ● dropbox → tiktok.audience :: live
    2. > read segments rows=17,902
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 13,247 matched

    WHAT THIS ENABLES

    Dropbox to TikTok Custom Audience

    TikTok Custom Audience for Dropbox: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Dropbox files, hashed and consent-screened each time a new file lands.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Dropbox files each time a new file lands.
    • Targeting that mirrors your live segment, with no export step out of your Dropbox files.

    WHAT FLOWS WHERE

    Dropbox to Custom Audience, mapped.

    Each sync hands the customer segments from your Dropbox files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Dropbox files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Dropbox folders and shared exports.

    Teams dropping exports in Dropbox who need TikTok custom audiences mirroring the segment your data team publishes out of Dropbox files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Dropbox folder you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Dropbox files align to TikTok's Custom Audience API in the visual mapper, hashed as the file lands and checked for match quality on TikTok.

    3. Deliver

      Each time a new file lands, Signals reads your Dropbox files and delivers first-party segments to TikTok as match-ready custom audiences, processes only the newly dropped file, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Dropbox files, delivered each time a new file lands.

    Targeting that mirrors your live segment out of your Dropbox files, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Dropbox files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: dropbox.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=dropbox.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_66413"
    5. id_list_size 17,902 · matched 13,247
    6. ✓ accepted match=74%
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    FAQ

    Asked on almost every call.

    How often does the Dropbox TikTok Custom Audience sync run?

    Delivery tracks Dropbox, run by teams dropping exports in Dropbox: a near-real-time or scheduled sync of your Dropbox files feeds TikTok on that cadence. Each run processes only the newly dropped file, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Dropbox-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Dropbox files decides it, and teams dropping exports in Dropbox own that inside Dropbox. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which teams dropping exports in Dropbox then raise inside your Dropbox files.

    NEXT STEP

    Dropbox to TikTok Custom Audience, in production this week.

    Talk to our team All Dropbox use cases