CONNECTIONS / Couchbase / Couchbase to Snap Custom Audience
Your Couchbase buckets, wired to Snapchat audience matching.
Connect Couchbase and point Signals at your Couchbase buckets; it matches your segments into Snapchat for targeting and customer suppression each time the read runs, hashed and consent-checked for Snapchat.
- ● couchbase → snap.audience :: live
- > read segments rows=46,992
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 39,943 matched
WHAT THIS ENABLES
Couchbase to Snapchat Custom Audience
Snapchat Custom Audience for Couchbase: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Couchbase buckets, hashed and consent-screened each time the read runs.
- Customer segments from your Couchbase buckets activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your Couchbase buckets by engineering teams on Couchbase.
WHAT FLOWS WHERE
Couchbase to Custom Audience, mapped.
Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Built for the teams that own the number.
Engineering teams on Couchbase activating Snapchat audience matching straight from Couchbase buckets.
From kickoff to verified events.
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Connect
A read-only database user scoped to the Couchbase buckets you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
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Map
A scheduled read pulls your Couchbase buckets, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
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Deliver
On each run, Signals pulls your Couchbase buckets, matches your segments into Snapchat for targeting and customer suppression, and reads only the records changed since the last run, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Couchbase buckets and reads only the records changed since the last run.
Audiences that rebuild as the segment does from your Couchbase buckets, with read load on the database steady because Signals reads only the records changed since the last run.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Couchbase buckets.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=couchbase.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_76520"
- id_list_size 46,992 · matched 39,943
- ✓ accepted match=85%
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How often does the Couchbase Snap Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Couchbase sync of your Couchbase buckets into Snapchat. Since Signals reads only the records changed since the last run, Snapchat audiences that stay in step as the segment rebuilds keeps pace and engineering teams on Couchbase watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.
What match rate should a Couchbase-sourced Snap Custom Audience batch expect?
In Couchbase, match rate tracks the email and phone quality your Couchbase buckets carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows engineering teams on Couchbase where list sizing on Snapchat needs work, a data-quality task handled in Couchbase.
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