CONNECTIONS / Cloudian / Cloudian to TikTok Custom Audience
Cloudian objects into TikTok, built for TikTok audience targeting.
Connect Cloudian and point Signals at your Cloudian objects; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.
- ● cloudian → tiktok.audience :: live
- > read segments rows=50,492
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 43,928 matched
WHAT THIS ENABLES
Cloudian to TikTok Custom Audience
Cloudian to TikTok Custom Audience: your Cloudian objects, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands.
- Customer segments from your Cloudian objects activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your Cloudian objects by enterprises running Cloudian object storage.
WHAT FLOWS WHERE
Cloudian to Custom Audience, mapped.
Signals reads the customer segments from your Cloudian objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Signals reads the customer segments from your Cloudian objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Built for the teams that own the number.
Enterprises running Cloudian object storage activating TikTok audience targeting straight from Cloudian objects.
From kickoff to verified events.
-
Connect
A read-only S3 key scoped to the Cloudian bucket you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals picks up your Cloudian objects, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
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Deliver
On each run, Signals pulls your Cloudian objects, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Cloudian objects and processes only the newly dropped file.
Targeting that mirrors your live segment from your Cloudian objects, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Cloudian objects.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=cloudian.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_40496"
- id_list_size 50,492 · matched 43,928
- ✓ accepted match=87%
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How often does the Cloudian TikTok Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Cloudian sync of your Cloudian objects into TikTok. Since Signals processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes keeps pace and enterprises running Cloudian object storage watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.
What match rate should a Cloudian-sourced TikTok Custom Audience batch expect?
In Cloudian, match rate tracks the email and phone quality your Cloudian objects carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows enterprises running Cloudian object storage where match quality on TikTok needs work, a data-quality task handled in Cloudian.
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