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    CONNECTIONS / Capsule / Capsule to Snap Offline CAPI

    Your Capsule opportunity milestones, wired to Snapchat in-store conversions.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it reports in-store purchases against the Snapchat campaigns that reached the buyer as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    capsule -> snap-offline-capi :: live

    1. ● capsule → snap.capi :: live
    2. > read closed_deals rows=21,881
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 18,161 matched

    WHAT THIS ENABLES

    Capsule to Snapchat Offline CAPI

    Capsule to Snapchat Offline CAPI: your Capsule opportunity milestones, hashed and consent-checked, feed Snapchat as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer as records change.

    • Offline and in-store sales from your Capsule opportunity milestones activated for Snapchat, as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer.
    • Physical-world sales counted inside Snapchat performance, drawn from your Capsule opportunity milestones by small sales teams running Capsule.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Capsule closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap CRM record sync recorded in Capsule S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Snapchat in-store conversions straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Snapchat's Conversions API, sized for offline event timing.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for offline event timing.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, reports in-store purchases against the Snapchat campaigns that reached the buyer, and sends only the records that changed, with offline event timing in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Capsule records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: capsule.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=capsule.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784598513 · price 23014 · currency USD
    6. ✓ accepted · match=true
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    same use case

    ActiveCampaign to Snap Offline CAPI

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    generic

    Snap Offline CAPI

    Deliver offline conversions to Snap on a schedule that fits your operations.

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Capsule Snap Offline CAPI sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Snapchat on that cadence. Each run sends only the records that changed, so in-person conversions Snapchat can bid on holds up on offline event timing. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Snap Offline CAPI batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints offline event timing, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Snap Offline CAPI, in production this week.

    Talk to our team All Capsule use cases