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    CONNECTIONS / Capsule / Capsule to Snap Custom Audience

    Your Capsule opportunity milestones, wired to Snapchat audience matching.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    capsule -> snap-custom-audience :: live

    1. ● capsule → snap.audience :: live
    2. > read segments rows=14,495
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 10,871 matched

    WHAT THIS ENABLES

    Capsule to Snapchat Custom Audience

    Capsule to Snapchat Custom Audience: your Capsule opportunity milestones, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Customer segments from your Capsule opportunity milestones activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to Custom Audience, mapped.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Snapchat audience matching straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Audiences that rebuild as the segment does from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: capsule.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=capsule.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_89972"
    5. id_list_size 14,495 · matched 10,871
    6. ✓ accepted match=75%
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    FAQ

    Asked on almost every call.

    How often does the Capsule Snap Custom Audience sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Snapchat on that cadence. Each run sends only the records that changed, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Snap Custom Audience, in production this week.

    Talk to our team All Capsule use cases