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    CONNECTIONS / Box / Box to TikTok Custom Audience

    Your Box files, wired to TikTok audience targeting.

    Connect Box and point Signals at your Box files; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.

    box -> tiktok-custom-audience :: live

    1. ● box → tiktok.audience :: live
    2. > read segments rows=54,384
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 46,226 matched

    WHAT THIS ENABLES

    Box to TikTok Custom Audience

    Box to TikTok Custom Audience: Signals reads your Box files and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked each time a new file lands.

    • Customer segments from your Box files activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Box files by ops teams sharing exports in Box.

    WHAT FLOWS WHERE

    Box to Custom Audience, mapped.

    Each sync hands the customer segments from your Box files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Box files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Box folders and shared exports.

    Ops teams sharing exports in Box activating TikTok audience targeting straight from Box files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Box folder you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals picks up your Box files, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Box files, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Box files and processes only the newly dropped file.

    Targeting that mirrors your live segment from your Box files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Box files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: box.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=box.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_46188"
    5. id_list_size 54,384 · matched 46,226
    6. ✓ accepted match=85%
    FAQ

    Asked on almost every call.

    How often does the Box TikTok Custom Audience sync run?

    Delivery tracks Box, run by ops teams sharing exports in Box: a near-real-time or scheduled sync of your Box files feeds TikTok on that cadence. Each run processes only the newly dropped file, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Box-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Box files, which ops teams sharing exports in Box control, not Box itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number ops teams sharing exports in Box tune against.

    NEXT STEP

    Box to TikTok Custom Audience, in production this week.