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    CONNECTIONS / Bitrix24 / Bitrix24 to Meta Custom Audience

    Bitrix24 deals and smart processes into Meta, built for Meta lookalike and suppression seeds.

    Signals reads your Bitrix24 deals and smart processes through scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, then keeps Meta audiences synced as adds and removals so lists never drift so Meta sees match-ready audiences without an export.

    Talk to our team Explore the setup

    bitrix24 -> meta-custom-audience :: live

    1. ● bitrix24 → meta.audience :: live
    2. > read segments rows=50,862
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 43,233 matched

    WHAT THIS ENABLES

    Bitrix24 to Meta Custom Audience

    Bitrix24 to Meta Custom Audience: your Bitrix24 deals and smart processes, hashed and consent-checked, feed Meta as Signals keeps Meta audiences synced as adds and removals so lists never drift as records change.

    • Signals keeps Meta audiences synced as adds and removals so lists never drift, reading your Bitrix24 deals and smart processes as records change.
    • Always-current lookalike seeds and exclusions, with no export step out of your Bitrix24 deals and smart processes.

    WHAT FLOWS WHERE

    Bitrix24 to Custom Audience, mapped.

    Signals reads the customer segments from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    Signals reads the customer segments from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, working out of Bitrix24 deals, leads, and smart processes.

    Sales operations teams on Bitrix24 who need lookalike seeds and suppression lists that track your live customer base out of Bitrix24 deals and smart processes.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, mapped to Meta's Custom Audiences API and tuned for audience refresh cadence.

    2. Map

      Columns from your Bitrix24 deals and smart processes align to Meta's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for audience refresh cadence.

    3. Deliver

      As records change, Signals reads your Bitrix24 deals and smart processes and keeps Meta audiences synced as adds and removals so lists never drift, sends only the records that changed, with audience refresh cadence watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base from your Bitrix24 deals and smart processes, delivered as records change.

    Always-current lookalike seeds and exclusions out of your Bitrix24 deals and smart processes, delivered as records change without API call volume climbing.

    Match feedback on audience refresh cadence from Meta's Custom Audiences API each run, tied back to your Bitrix24 deals and smart processes.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: bitrix24.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=bitrix24.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 50,862 · num_invalid_entries 400
    5. audience_id "1674374" · session "upsert"
    6. ✓ accepted match=85%
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    FAQ

    Asked on almost every call.

    How often does the Bitrix24 Meta Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Bitrix24 sync of your Bitrix24 deals and smart processes into Meta. Since Signals sends only the records that changed, lookalike seeds and suppression lists that track your live customer base keeps pace and sales operations teams on Bitrix24 watch audience refresh cadence. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Bitrix24-sourced Meta Custom Audience batch expect?

    Match rate follows identifier coverage in your Bitrix24 deals and smart processes, which sales operations teams on Bitrix24 control, not Bitrix24 itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Custom Audiences API pinpoints audience refresh cadence, the number sales operations teams on Bitrix24 tune against.

    NEXT STEP

    Bitrix24 to Meta Custom Audience, in production this week.

    Talk to our team All Bitrix24 use cases