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    CONNECTIONS / Bitrix24 / Bitrix24 to Google Customer Match

    Bitrix24 deals and smart processes into Google Ads, built for Google Customer Match.

    Signals reads your Bitrix24 deals and smart processes through scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, then projects your segments into Google Ads as Customer Match lists so Google Ads sees match-ready audiences without an export.

    Talk to our team Explore the setup

    bitrix24 -> google-customer-match :: live

    1. ● bitrix24 → google.match :: live
    2. > read segments rows=32,130
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 23,455 matched

    WHAT THIS ENABLES

    Bitrix24 to Google Customer Match

    Bitrix24 to Google Customer Match: your Bitrix24 deals and smart processes, hashed and consent-checked, feed Google Ads as Signals projects your segments into Google Ads as Customer Match lists as records change.

    • Signals projects your segments into Google Ads as Customer Match lists, reading your Bitrix24 deals and smart processes as records change.
    • Lists that self-maintain across syncs, with no export step out of your Bitrix24 deals and smart processes.

    WHAT FLOWS WHERE

    Bitrix24 to Customer Match, mapped.

    Signals reads the customer segments from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    Signals reads the customer segments from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, working out of Bitrix24 deals, leads, and smart processes.

    Sales operations teams on Bitrix24 who need Customer Match lists that add joiners and drop lapsed members each sync out of Bitrix24 deals and smart processes.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, mapped to Google Ads' Customer Match API and tuned for the serving-size threshold.

    2. Map

      Columns from your Bitrix24 deals and smart processes align to Google Ads' Customer Match API in the visual mapper, hashed as the sync runs and checked for the serving-size threshold.

    3. Deliver

      As records change, Signals reads your Bitrix24 deals and smart processes and projects your segments into Google Ads as Customer Match lists, sends only the records that changed, with the serving-size threshold watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync from your Bitrix24 deals and smart processes, delivered as records change.

    Lists that self-maintain across syncs out of your Bitrix24 deals and smart processes, delivered as records change without API call volume climbing.

    Match feedback on the serving-size threshold from Google Ads' Customer Match API each run, tied back to your Bitrix24 deals and smart processes.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: bitrix24.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=bitrix24.segments
    3. operation ADD · user_list "segment_75860"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 32,130 · members_matched 23,455
    6. ✓ accepted match=73%
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    FAQ

    Asked on almost every call.

    How often does the Bitrix24 Google Customer Match sync run?

    You set the cadence, from near-real-time to a nightly Bitrix24 sync of your Bitrix24 deals and smart processes into Google Ads. Since Signals sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync keeps pace and sales operations teams on Bitrix24 watch the serving-size threshold. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Bitrix24-sourced Google Customer Match batch expect?

    Match rate follows identifier coverage in your Bitrix24 deals and smart processes, which sales operations teams on Bitrix24 control, not Bitrix24 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number sales operations teams on Bitrix24 tune against.

    NEXT STEP

    Bitrix24 to Google Customer Match, in production this week.

    Talk to our team All Bitrix24 use cases