CONNECTIONS / BigCommerce / BigCommerce to Snap Custom Audience
Your BigCommerce orders, wired to Snapchat audience matching.
Connect BigCommerce and point Signals at your BigCommerce orders; it matches your segments into Snapchat for targeting and customer suppression as orders complete, hashed and consent-checked for Snapchat.
- ● bigcommerce → snap.audience :: live
- > read segments rows=52,476
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 38,307 matched
WHAT THIS ENABLES
BigCommerce to Snapchat Custom Audience
Snapchat Custom Audience for BigCommerce: Signals matches your segments into Snapchat for targeting and customer suppression straight from your BigCommerce orders, hashed and consent-screened as orders complete.
- Customer segments from your BigCommerce orders activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your BigCommerce orders by merchants running BigCommerce.
WHAT FLOWS WHERE
BigCommerce to Custom Audience, mapped.
Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Merchants running BigCommerce activating Snapchat audience matching straight from BigCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
-
Map
Signals reads your BigCommerce orders, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
-
Deliver
On each run, Signals pulls your BigCommerce orders, matches your segments into Snapchat for targeting and customer suppression, and sends only the orders that changed, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.
Audiences that rebuild as the segment does from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your BigCommerce orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=bigcommerce.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_75170"
- id_list_size 52,476 · matched 38,307
- ✓ accepted match=73%
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How often does the BigCommerce Snap Custom Audience sync run?
The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Snapchat as orders complete. Because it sends only the orders that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while merchants running BigCommerce keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.
What match rate should a BigCommerce-sourced Snap Custom Audience batch expect?
Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which merchants running BigCommerce then raise inside your BigCommerce orders.
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