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    CONNECTIONS / Backblaze B2 / Backblaze B2 to TikTok Custom Audience

    From Backblaze B2 files to TikTok audience targeting.

    Connect Backblaze B2 and point Signals at your Backblaze B2 files; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    backblaze -> tiktok-custom-audience :: live

    1. ● backblaze b2 → tiktok.audience :: live
    2. > read segments rows=28,514
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 24,807 matched

    WHAT THIS ENABLES

    Backblaze B2 to TikTok Custom Audience

    Backblaze B2 to TikTok Custom Audience: your Backblaze B2 files, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands.

    • Customer segments from your Backblaze B2 files activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Backblaze B2 files by teams archiving exports to Backblaze B2.

    WHAT FLOWS WHERE

    Backblaze B2 to Custom Audience, mapped.

    Signals reads the customer segments from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Backblaze B2 buckets and object prefixes.

    Teams archiving exports to Backblaze B2 activating TikTok audience targeting straight from Backblaze B2 files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only application key scoped to the Backblaze B2 bucket you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals picks up your Backblaze B2 files, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Backblaze B2 files, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Backblaze B2 files and processes only the newly dropped file.

    Targeting that mirrors your live segment from your Backblaze B2 files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Backblaze B2 files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: backblaze.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=backblaze.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_65072"
    5. id_list_size 28,514 · matched 24,807
    6. ✓ accepted match=87%
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    FAQ

    Asked on almost every call.

    How often does the Backblaze B2 TikTok Custom Audience sync run?

    The pace follows your Backblaze B2 files: Signals sends changes from Backblaze B2 to TikTok each time a new file lands. Because it processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes stays current while teams archiving exports to Backblaze B2 keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Backblaze B2-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Backblaze B2 files decides it, and teams archiving exports to Backblaze B2 own that inside Backblaze B2. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which teams archiving exports to Backblaze B2 then raise inside your Backblaze B2 files.

    NEXT STEP

    Backblaze B2 to TikTok Custom Audience, in production this week.

    Talk to our team All Backblaze B2 use cases