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    CONNECTIONS / Backblaze B2 / Backblaze B2 to Google OCI

    From Backblaze B2 files to Google Ads offline conversion import.

    Connect Backblaze B2 and point Signals at your Backblaze B2 files; it reconciles closed-won revenue to the Google Ads click through GCLID each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    backblaze -> google-oci :: live

    1. ● backblaze b2 → google.oci :: live
    2. > read closed_deals rows=30,569
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 26,289 matched

    WHAT THIS ENABLES

    Backblaze B2 to Google Offline Conversions

    Backblaze B2 to Google Offline Conversions: your Backblaze B2 files, hashed and consent-checked, feed Google Ads as Signals reconciles closed-won revenue to the Google Ads click through GCLID each time a new file lands.

    • Offline and in-store sales from your Backblaze B2 files activated for Google Ads, as Signals reconciles closed-won revenue to the Google Ads click through GCLID.
    • Smart Bidding trained on booked revenue instead of a mid-funnel proxy, drawn from your Backblaze B2 files by teams archiving exports to Backblaze B2.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Backblaze B2 closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google File drop sync recorded in Backblaze B2 S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, with the records already in Backblaze B2 buckets and object prefixes.

    Teams archiving exports to Backblaze B2 activating Google Ads offline conversion import straight from Backblaze B2 files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only application key scoped to the Backblaze B2 bucket you name to feed Google Ads' Offline Conversion Import (Google Ads API), sized for GCLID coverage.

    2. Map

      Signals picks up your Backblaze B2 files, and its columns map to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed and checked for GCLID coverage.

    3. Deliver

      On each run, Signals pulls your Backblaze B2 files, reconciles closed-won revenue to the Google Ads click through GCLID, and processes only the newly dropped file, with GCLID coverage in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Backblaze B2 records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: backblaze.google-oci :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversion_import source=backblaze.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-13T14:37:00"
    5. conversion_value 12077 · currency_code AED
    6. ✓ accepted · batch=daily
    RELATED USE CASES

    Adjacent moves on the same stack.

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    Google Offline Conversion Import

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    FAQ

    Asked on almost every call.

    How often does the Backblaze B2 Google OCI sync run?

    The pace follows your Backblaze B2 files: Signals sends changes from Backblaze B2 to Google Ads each time a new file lands. Because it processes only the newly dropped file, Smart Bidding trained on booked revenue instead of a mid-funnel proxy stays current while teams archiving exports to Backblaze B2 keep GCLID coverage in view. Delivery needs no export and no manual upload.

    What match rate should a Backblaze B2-sourced Google OCI batch expect?

    Coverage of hashed identifiers across your Backblaze B2 files decides it, and teams archiving exports to Backblaze B2 own that inside Backblaze B2. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID coverage, which teams archiving exports to Backblaze B2 then raise inside your Backblaze B2 files.

    NEXT STEP

    Backblaze B2 to Google OCI, in production this week.

    Talk to our team All Backblaze B2 use cases