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    CONNECTIONS / Attio / Attio to Snap Custom Audience

    Your Attio workspace lists, wired to Snapchat audience matching.

    Connect Attio and point Signals at your Attio workspace lists; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    attio -> snap-custom-audience :: live

    1. ● attio → snap.audience :: live
    2. > read segments rows=62,659
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 55,767 matched

    WHAT THIS ENABLES

    Attio to Snapchat Custom Audience

    Snapchat Custom Audience for Attio: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Customer segments from your Attio workspace lists activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to Custom Audience, mapped.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Snapchat audience matching straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Audiences that rebuild as the segment does from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Attio workspace lists.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: attio.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=attio.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_52816"
    5. id_list_size 62,659 · matched 55,767
    6. ✓ accepted match=89%
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    FAQ

    Asked on almost every call.

    How often does the Attio Snap Custom Audience sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Snapchat as records change. Because it sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while RevOps teams running Attio keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Snap Custom Audience batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Snap Custom Audience, in production this week.

    Talk to our team All Attio use cases