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    CONNECTIONS / Apache Cassandra / Apache Cassandra to TikTok Offline eAPI

    From Cassandra tables to TikTok's Offline Events API.

    Connect Apache Cassandra and point Signals at your Cassandra tables; it sends register and phone sales so offline joins TikTok's web optimization each time the read runs, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    apache-cassandra -> tiktok-offline-eapi :: live

    1. ● apache cassandra → tiktok.eapi :: live
    2. > read closed_deals rows=33,124
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 26,168 matched

    WHAT THIS ENABLES

    Apache Cassandra to TikTok Offline Events API

    Apache Cassandra to TikTok Offline Events API: Signals reads your Cassandra tables and sends register and phone sales so offline joins TikTok's web optimization, hashed and consent-checked each time the read runs.

    • Offline and in-store sales from your Cassandra tables activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your Cassandra tables by platform teams running Cassandra.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Apache Cassandra closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok Scheduled read sync recorded in Apache Cassan… S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in Cassandra tables and materialized views.

    Platform teams running Cassandra activating TikTok's Offline Events API straight from Cassandra tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Cassandra tables you name to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      A scheduled read pulls your Cassandra tables, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your Cassandra tables, sends register and phone sales so offline joins TikTok's web optimization, and reads only the records changed since the last run, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Apache Cassandra records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: apache-cassandra.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=apache-cassandra.closed_deals
    3. event "CompletePayment" · event_time 1783913105
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 42438 · properties.currency USD
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Apache Cassandra TikTok Offline eAPI sync run?

    You set the cadence, from near-real-time to a nightly Apache Cassandra sync of your Cassandra tables into TikTok. Since Signals reads only the records changed since the last run, counter sales deduped against any TikTok web event for the same buyer keeps pace and platform teams running Cassandra watch web-to-offline deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Apache Cassandra-sourced TikTok Offline eAPI batch expect?

    In Apache Cassandra, match rate tracks the email and phone quality your Cassandra tables carry. Clean identifiers land for TikTok; blank ones never will. The first Offline Events API report shows platform teams running Cassandra where web-to-offline deduplication needs work, a data-quality task handled in Apache Cassandra.

    NEXT STEP

    Apache Cassandra to TikTok Offline eAPI, in production this week.

    Talk to our team All Apache Cassandra use cases