Purchase events with value
Deliver purchase events with value and currency through Snap CAPI, deduplicated against the Snap Pixel.
SOLUTIONS / VALUE OPTIMIZATION
Snap Value Optimization, with purchase values from Snap CAPI.
Snap's Value Optimization, in beta for web and app advertisers, uses purchase values to find Snapchatters likely to spend more. Datahash, a Snapchat Marketing Partner, delivers those values server-side through the Snap Conversions API.
WHEN THIS IS YOU
The signs teams bring to us.
- Your Snap campaigns deliver purchase volume but the order values are low.
- Purchase events reach Snap without values or with values that do not match your backend.
- You want to be ready when Value Optimization reaches your account.
What we do.
Values reconciled to your backend
Reconcile values against your order backend.
Beta access and test design
Work with Snap on beta access for your account where it applies, then design the test with your media team.
What you walk away with.
Values Snap can bid on
Purchase values Snap can bid on, matching your backend.
A tested read
A tested read on value optimization against your current Snap campaigns.
Purchase values, server-side to Snap.
Illustrative. No client numbers.
How an engagement runs.
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Discover
Data sources, current conversion values, and platform eligibility checked against each platform's requirements.
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Scope
The value to send, where it comes from, and the test design agreed upfront, with a go or no-go on fit.
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Execute
Values wired onto the Signals delivery path and verified in each platform's diagnostics before any campaign relies on them.
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Measure and handover
Test against your current baseline, results read with you, documentation and an owner named on your side.
IN ONE SENTENCE
Snap Value Optimization is a Snapchat Ads bidding option, currently in beta, that uses the purchase value advertisers report to deliver ads to people likely to generate higher-value purchases rather than the most purchases.
Adjacent moves on the same stack.
Questions your team will ask.
Is Snap Value Optimization available to every advertiser?
Snap announced it in September 2026 as a beta for web and app advertisers, so access depends on Snap enabling it for your account. Clean purchase values through Snap CAPI are the prerequisite either way, and they improve your current campaigns while you wait.
Read Snap's announcementNEXT STEP