Server-side and offline values
Deliver conversion values server-side through Microsoft's UET Conversions API where it is enabled for your account, and through offline conversion imports for CRM and offline outcomes.
SOLUTIONS / VALUE OPTIMIZATION
Value bidding on Microsoft Advertising, with values that match your backend.
Microsoft Advertising's Maximize conversion value, with an optional target ROAS, bids on the conversion values you report. Datahash delivers those values server-side, including offline and CRM outcomes, so Microsoft bids on what your business actually earns.
WHEN THIS IS YOU
The signs teams bring to us.
- You mirror your Google campaigns on Microsoft Advertising but the values do not follow.
- UET misses conversions your backend records, so value bidding learns from part of the picture.
- Offline and CRM outcomes never reach Microsoft.
What we do.
One set of numbers for Microsoft and Google
Reconcile values against your backend and against what Google receives, so both platforms learn from the same numbers.
Bidding test designed
Design the bidding test with your media team or agency.
What you walk away with.
Values Microsoft can bid on
Conversion values Microsoft can bid on, matching your backend and your Google setup.
A tested read
A tested read on value bidding against your current Microsoft campaigns.
The same values, to Microsoft and Google.
Illustrative. No client numbers.
How an engagement runs.
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Discover
Data sources, current conversion values, and platform eligibility checked against each platform's requirements.
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Scope
The value to send, where it comes from, and the test design agreed upfront, with a go or no-go on fit.
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Execute
Values wired onto the Signals delivery path and verified in each platform's diagnostics before any campaign relies on them.
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Measure and handover
Test against your current baseline, results read with you, documentation and an owner named on your side.
IN ONE SENTENCE
Maximize conversion value is a Microsoft Advertising automated bid strategy that sets bids to get the most total conversion value within budget, with an optional target ROAS that holds bidding to a return goal.
Adjacent moves on the same stack.
Questions your team will ask.
Is the Microsoft Conversions API open to every account?
Microsoft has been enabling its UET Conversions API account by account, so availability can vary. Where it is not enabled, offline conversion imports still carry CRM and backend values into Microsoft Advertising. We confirm which route your account supports in discovery.
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