IMPLEMENTATION SERVICE
TV and OTT measurement, wired to outcomes.
Event capture on Apple TV, Android TV, and Fire TV, server-to-server delivery into analytics and marketing platforms, and cross-device identity that connects TV exposure to conversions elsewhere.
WHEN THIS IS YOU
The signs teams bring to us.
- TV and OTT ROI is unprovable; exposure never links to visits or purchases.
- TV OS app usage is a black box next to mobile and web reporting.
- Users watch on TV and buy on mobile, and the join is invisible.
- Nobody in-house has set up event tracking on TV OS platforms.
Discovery to attributable TV events.
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Discovery
TV/OTT buying platforms and app analytics reviewed, KPIs needing TV measurement documented, cross-device gaps identified.
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Architecture
TV OS event taxonomy (play, pause, completion, subscription), data flow from TV apps to analytics, attribution model for TV-to-digital, identity stitching plan.
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Implementation
SDKs or APIs configured in TV app code, server-to-server delivery into analytics and marketing platforms, cross-device dedupe.
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Validation and handover
Capture tested across supported devices, data verified in dashboards and platform reports, maintenance documentation for OS updates.
Discover, scope, implement, hand over.
28-35 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
Cross-device audiences combining TV, web, and mobile behavior.
Budget decisions on TV spend backed by conversion evidence.
NEXT STEP
Book a working session.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.