Custom alerts
KPIs and thresholds defined, alert logic designed (absolute, percentage change, anomaly detection), wired to email, Slack, or Teams, back-tested against history so alarms mean something. 12-15 working days.
IMPLEMENTATION SERVICE
One trusted view of marketing performance.
Alerts that catch breaks early, dashboards leadership actually reads, and warehouse pipelines (BigQuery, Snowflake) that unify ad, analytics, CRM, and offline data.
WHEN THIS IS YOU
The signs teams bring to us.
- Tracking issues surface at the quarterly review instead of the day they happen.
- Reports take days of manual pulls and still disagree with each other.
- Dashboards are either too high-level to act on or too complex to read.
- Off-the-shelf ETL cannot express your attribution windows or naming logic.
- Data volumes grew and the reporting stack did not.
Four tracks, scoped in discovery.
Dashboards
Reporting goals and audiences defined, data models unifying ad platforms, analytics, and CRM, interactive visualizations in Looker Studio, Tableau, or Power BI, refresh automation, metrics validated against sources. 15-21 working days.
Custom pipelines
Modular BigQuery architecture with transformation scripts for your business logic, ingestion workflows, scheduling and error monitoring, full documentation. 15-21 working days.
Integration tool setup
ETL/ELT tooling selected and configured for BigQuery or Snowflake, data models and naming conventions, standardized analytics-ready datasets, team training. 15-21 working days.
Discover, scope, implement, hand over.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
Proactive detection before broken tracking burns budget.
A single source of truth aligned to ROAS and business KPIs.
Pipelines that scale with volume and survive schema changes, documented.
NEXT STEP
Book a working session.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.