Snapchat for Business published a partner story naming Datahash as a partner for implementing the Snap Conversions API. Snap CAPI lets advertisers send web and app events from their own servers to Snapchat without relying on cookies. Datahash customers can turn it on in about fifteen minutes with no engineering work. Datahash is a Snapchat Marketing Partner.
Snap reports that advertisers running CAPI alongside the Snap Pixel have seen roughly a 25% increase in purchase value and an 18% decrease in costs, and cites strong Event Quality Scores for Datahash setups.