PARTNERSHIPS / AGENCIES
OMD + Datahash
OMD, Omnicom Media Group's flagship media network, works with Datahash on server-side measurement and first-party data activation for its clients.
ABOUT OMD
Omnicom Media Group's flagship media network.
Omnicom Media Group's flagship media network, providing data-led communications strategy, planning, and buying across 70+ markets, backed by OMG's Annalect data and analytics arm. Datahash works with OMD in India, MENA, and Sub-Saharan Africa.
What OMD does.
Media planning and buying
Digital and programmatic
Analytics
OMD on the Datahash platform.
Server-side conversion tracking
Across Meta, Google, Snap, and TikTok.
Offline sales attribution
In-store, call-centre, and back-office conversions delivered to every platform.
CRM lead-quality sync
Qualified stages back to the platforms for optimization.
Custom audience automation
Implemented by OMD on the Datahash platform with partner-verified integrations.
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