PARTNERSHIPS / AGENCIES
Madison World + Datahash
Madison World, one of India's largest independent media and communications conglomerates, works with Datahash on server-side measurement and first-party data activation for its clients.
ABOUT MADISON WORLD
One of India's largest independent media and communications conglomerates.
One of India's largest independent media and communications conglomerates, founded 1988 by Sam Balsara: roughly Rs 3,000 crore in billings, 500 clients, 1,300 people.
What Madison World does.
Digital
Creative
OOH
Sports marketing
Madison World on the Datahash platform.
Server-side conversion tracking
Across Meta, Google, Snap, and TikTok.
Offline sales attribution
In-store, call-centre, and back-office conversions delivered to every platform.
CRM lead-quality sync
Qualified stages back to the platforms for optimization.
Custom audience automation
Implemented by Madison World on the Datahash platform with partner-verified integrations.
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