PARTNERSHIPS / AGENCIES
GroupM / WPP Media + Datahash
GroupM / WPP Media, WPP's media investment group and the world's largest media buying organization, works with Datahash on server-side measurement and first-party data activation for its clients.
ABOUT GROUPM / WPP MEDIA
WPP's media investment group and the world's largest media buying organization.
WPP's media investment group and the world's largest media buying organization, now operating as WPP Media, with regional agencies including Mindshare, Wavemaker, EssenceMediacom, the Nexus performance and programmatic practice, and Choreograph, its data and identity company. Datahash works with GroupM entities across APAC, India, MENA, and Sub- Saharan Africa.
What GroupM / WPP Media does.
Programmatic and performance (Nexus)
Data and identity (Choreograph)
Commerce media
Measurement
GroupM / WPP Media on the Datahash platform.
Server-side conversion tracking
Across Meta, Google, Snap, and TikTok.
Offline sales attribution
In-store, call-centre, and back-office conversions delivered to every platform.
CRM lead-quality sync
Qualified stages back to the platforms for optimization.
Custom audience automation
Implemented by GroupM / WPP Media on the Datahash platform with partner-verified integrations.
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