PARTNERSHIPS / AGENCIES
BCG X + Datahash
BCG X, Boston Consulting Group's tech build and design unit, works with Datahash on server-side measurement and first-party data activation for its clients.
ABOUT BCG X
Boston Consulting Group's tech build and design unit.
Boston Consulting Group's tech build and design unit: 3,000 technologists, designers, and entrepreneurs building AI and digital products with Fortune 500 clients.
What BCG X does.
Digital products and ventures
Advanced analytics
Design
BCG X on the Datahash platform.
Server-side conversion tracking
Across Meta, Google, Snap, and TikTok.
Offline sales attribution
In-store, call-centre, and back-office conversions delivered to every platform.
CRM lead-quality sync
Qualified stages back to the platforms for optimization.
Custom audience automation
Implemented by BCG X on the Datahash platform with partner-verified integrations.
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