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    CONNECTIONS / Zithara / Zithara to Snap Custom Audience

    From Zithara customer records to Snapchat audience matching.

    Connect Zithara and point Signals at your Zithara customer records; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    zithara -> snap-custom-audience :: live

    1. ● zithara → snap.audience :: live
    2. > read segments rows=31,046
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 23,285 matched

    WHAT THIS ENABLES

    Zithara to Snapchat Custom Audience

    Zithara to Snapchat Custom Audience: your Zithara customer records, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Customer segments from your Zithara customer records activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Zithara customer records by retail CRM teams running Zithara.

    WHAT FLOWS WHERE

    Zithara to Custom Audience, mapped.

    Each sync hands the customer segments from your Zithara customer records to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    Each sync hands the customer segments from your Zithara customer records to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Zithara customer and loyalty records.

    Retail CRM teams running Zithara activating Snapchat audience matching straight from Zithara customer records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Zithara, reading only your Zithara customer records to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Zithara customer records, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Zithara customer records, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Zithara customer records and sends only the records that changed.

    Audiences that rebuild as the segment does from your Zithara customer records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Zithara customer records.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: zithara.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=zithara.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_80066"
    5. id_list_size 31,046 · matched 23,285
    6. ✓ accepted match=75%
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    FAQ

    Asked on almost every call.

    How often does the Zithara Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into Snapchat. Since Signals sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds keeps pace and retail CRM teams running Zithara watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Zithara-sourced Snap Custom Audience batch expect?

    In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows retail CRM teams running Zithara where list sizing on Snapchat needs work, a data-quality task handled in Zithara.

    NEXT STEP

    Zithara to Snap Custom Audience, in production this week.

    Talk to our team All Zithara use cases