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    CONNECTIONS / WooCommerce / WooCommerce to Snap Offline CAPI

    From WooCommerce orders to Snapchat in-store conversions.

    Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.

    woocommerce -> snap-offline-capi :: live

    1. ● woocommerce → snap.capi :: live
    2. > read closed_deals rows=34,805
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 27,844 matched

    WHAT THIS ENABLES

    WooCommerce to Snapchat Offline CAPI

    Snapchat Offline CAPI for WooCommerce: Signals reports in-store purchases against the Snapchat campaigns that reached the buyer straight from your WooCommerce orders, hashed and consent-screened as orders complete.

    • Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your WooCommerce orders as orders complete.
    • In-person conversions Snapchat can bid on, with no export step out of your WooCommerce orders.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how WooCommerce closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap Order sync recorded in WooCommerce S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, working out of WooCommerce orders, customers, and subscriptions.

    WordPress merchants running WooCommerce who need physical-world sales counted inside Snapchat performance out of WooCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to Snapchat's Conversions API and tuned for offline event timing.

    2. Map

      Columns from your WooCommerce orders align to Snapchat's Conversions API in the visual mapper, hashed as each order syncs and checked for offline event timing.

    3. Deliver

      As orders complete, Signals reads your WooCommerce orders and reports in-store purchases against the Snapchat campaigns that reached the buyer, sends only the orders that changed, with offline event timing watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment WooCommerce records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: woocommerce.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=woocommerce.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784088558 · price 19469 · currency GBP
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the WooCommerce Snap Offline CAPI sync run?

    You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into Snapchat. Since Signals sends only the orders that changed, physical-world sales counted inside Snapchat performance keeps pace and WordPress merchants running WooCommerce watch offline event timing. One scoped connection sets it up, cadence adjustable later.

    What match rate should a WooCommerce-sourced Snap Offline CAPI batch expect?

    Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints offline event timing, the number WordPress merchants running WooCommerce tune against.

    NEXT STEP

    WooCommerce to Snap Offline CAPI, in production this week.