CONNECTIONS / Wasabi / Wasabi to Snap Custom Audience
Wasabi objects into Snapchat, built for Snapchat audience matching.
Connect Wasabi and point Signals at your Wasabi objects; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.
- ● wasabi → snap.audience :: live
- > read segments rows=21,582
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 15,755 matched
WHAT THIS ENABLES
Wasabi to Snapchat Custom Audience
Wasabi to Snapchat Custom Audience: your Wasabi objects, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression each time a new file lands.
- Customer segments from your Wasabi objects activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your Wasabi objects by teams archiving to Wasabi.
WHAT FLOWS WHERE
Wasabi to Custom Audience, mapped.
Each sync hands the customer segments from your Wasabi objects to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Each sync hands the customer segments from your Wasabi objects to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Teams archiving to Wasabi activating Snapchat audience matching straight from Wasabi objects.
From kickoff to verified events.
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Connect
A read-only key scoped to the Wasabi bucket you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
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Map
Signals picks up your Wasabi objects, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
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Deliver
On each run, Signals pulls your Wasabi objects, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Wasabi objects and processes only the newly dropped file.
Audiences that rebuild as the segment does from your Wasabi objects, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Wasabi objects.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=wasabi.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_83608"
- id_list_size 21,582 · matched 15,755
- ✓ accepted match=73%
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How often does the Wasabi Snap Custom Audience sync run?
Delivery tracks Wasabi, run by teams archiving to Wasabi: a near-real-time or scheduled sync of your Wasabi objects feeds Snapchat on that cadence. Each run processes only the newly dropped file, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.
What match rate should a Wasabi-sourced Snap Custom Audience batch expect?
Match rate follows identifier coverage in your Wasabi objects, which teams archiving to Wasabi control, not Wasabi itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number teams archiving to Wasabi tune against.
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