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    CONNECTIONS / Vultr / Vultr to Snap Custom Audience

    From Vultr Object Storage files to Snapchat audience matching.

    Connect Vultr and point Signals at your Vultr Object Storage files; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    vultr -> snap-custom-audience :: live

    1. ● vultr → snap.audience :: live
    2. > read segments rows=11,945
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 8,959 matched

    WHAT THIS ENABLES

    Vultr to Snapchat Custom Audience

    Vultr to Snapchat Custom Audience: Signals reads your Vultr Object Storage files and matches your segments into Snapchat for targeting and customer suppression, hashed and consent-checked each time a new file lands.

    • Customer segments from your Vultr Object Storage files activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Vultr Object Storage files by developers on Vultr Object Storage.

    WHAT FLOWS WHERE

    Vultr to Custom Audience, mapped.

    Signals picks up the customer segments from your Vultr Object Storage files; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals picks up the customer segments from your Vultr Object Storage files; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Vultr Object Storage buckets and objects.

    Developers on Vultr Object Storage activating Snapchat audience matching straight from Vultr Object Storage files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only S3 key scoped to the Vultr bucket you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals picks up your Vultr Object Storage files, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Vultr Object Storage files, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Vultr Object Storage files and processes only the newly dropped file.

    Audiences that rebuild as the segment does from your Vultr Object Storage files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Vultr Object Storage files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: vultr.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=vultr.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_70014"
    5. id_list_size 11,945 · matched 8,959
    6. ✓ accepted match=75%
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    FAQ

    Asked on almost every call.

    How often does the Vultr Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Vultr sync of your Vultr Object Storage files into Snapchat. Since Signals processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds keeps pace and developers on Vultr Object Storage watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Vultr-sourced Snap Custom Audience batch expect?

    In Vultr, match rate tracks the email and phone quality your Vultr Object Storage files carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows developers on Vultr Object Storage where list sizing on Snapchat needs work, a data-quality task handled in Vultr.

    NEXT STEP

    Vultr to Snap Custom Audience, in production this week.

    Talk to our team All Vultr use cases