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    CONNECTIONS / Tencent COS / Tencent COS to Snap Custom Audience

    Tencent COS objects into Snapchat, built for Snapchat audience matching.

    Connect Tencent COS and point Signals at your Tencent COS objects; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    tencent -> snap-custom-audience :: live

    1. ● tencent cos → snap.audience :: live
    2. > read segments rows=37,799
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 32,885 matched

    WHAT THIS ENABLES

    Tencent COS to Snapchat Custom Audience

    Snapchat Custom Audience for Tencent COS: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Tencent COS objects, hashed and consent-screened each time a new file lands.

    • Customer segments from your Tencent COS objects activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Tencent COS objects by teams running Tencent Cloud COS.

    WHAT FLOWS WHERE

    Tencent COS to Custom Audience, mapped.

    Signals picks up the customer segments from your Tencent COS objects; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals picks up the customer segments from your Tencent COS objects; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Tencent Cloud COS buckets and objects.

    Teams running Tencent Cloud COS activating Snapchat audience matching straight from Tencent COS objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Tencent COS bucket you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals picks up your Tencent COS objects, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Tencent COS objects, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Tencent COS objects and processes only the newly dropped file.

    Audiences that rebuild as the segment does from your Tencent COS objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Tencent COS objects.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: tencent.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=tencent.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_60774"
    5. id_list_size 37,799 · matched 32,885
    6. ✓ accepted match=87%
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    FAQ

    Asked on almost every call.

    How often does the Tencent COS Snap Custom Audience sync run?

    The pace follows your Tencent COS objects: Signals sends changes from Tencent COS to Snapchat each time a new file lands. Because it processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds stays current while teams running Tencent Cloud COS keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Tencent COS-sourced Snap Custom Audience batch expect?

    Coverage of hashed identifiers across your Tencent COS objects decides it, and teams running Tencent Cloud COS own that inside Tencent COS. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which teams running Tencent Cloud COS then raise inside your Tencent COS objects.

    NEXT STEP

    Tencent COS to Snap Custom Audience, in production this week.

    Talk to our team All Tencent COS use cases