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    CONNECTIONS / Shopify / Shopify to LinkedIn Offline CAPI

    Shopify wholesale deals, credited to LinkedIn months later.

    A B2B buyer who requests a quote through a LinkedIn ad often pays a draft order on net-30 terms, long after any pixel window has closed. Signals hashes the business email on that draft order and delivers it to LinkedIn as an offline conversion.

    Talk to our team Explore the setup

    shopify -> linkedin-offline-capi :: live

    1. ● shopify → linkedin.offline_capi :: live
    2. > event Draft order marked paid value=9,200.00 USD
    3. hash sha256(business_email)
    4. route linkedin.offline_capi conversion=order_paid
    5. ✓ delivered · pipeline attributed

    WHAT THIS ENABLES

    Shopify to LinkedIn Offline Conversions API

    Shopify to LinkedIn Offline Conversions API delivers wholesale draft orders marked paid outside standard checkout, matched on hashed business email, so a B2B deal invoiced and settled on net terms still attributes to the LinkedIn ad that sourced the buyer.

    • Wholesale draft orders settled on net terms credited to the LinkedIn campaign that sourced the account.
    • LinkedIn optimization informed by paid B2B revenue instead of quote requests alone.
    • Attribution that survives the wait between a quote and a paid invoice, since matching runs on business email, not a session.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off LinkedIn, away from any pixel. Here is how Shopify closes the loop.

    LinkedIn credits the campaign that sourced the conversion conversion happens off-platform Ad click on LinkedIn Draft order marked paid recorded in Shopify S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Shopify Plus wholesale storefronts invoicing B2B buyers on net terms.

    Teams already sending LinkedIn ad-driven web orders who want offline, invoice-settled deals included too.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      App-scoped access to Shopify draft order and customer webhooks.

    2. Map

      Draft order marked paid mapped to a LinkedIn offline conversion definition, keyed to business email.

    3. Deliver

      Delivery to LinkedIn's Conversions API, deduped against any web-order event already sent for the same account.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Shopify records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: shopify.linkedin-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /conversionEvents source=shopify.draft_order
    3. conversion "urn:lla:llaPartnerConversion:518877"
    4. conversionHappenedAt 1784521200000
    5. user.userIds [{ idType: "SHA256_EMAIL", idValue: "d270ab…" }]
    6. ✓ accepted · conversionValue 9200.00 USD
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    FAQ

    Asked on almost every call.

    What counts as the conversion event when a wholesale order is invoiced instead of paid at checkout?

    The draft order being marked paid in Shopify, which is the point the sale is actually confirmed rather than just quoted. That event carries the business email and order value LinkedIn needs, regardless of how many weeks passed since the original ad click.

    Does this need the LinkedIn Insight Tag installed on the storefront?

    No. The Insight Tag measures on-site behavior; this pipeline measures the outcome of a deal that closes off-site through an invoice. Storefronts that also want on-site conversion tracking run LinkedIn CAPI for that, with this pipeline covering the offline side.

    NEXT STEP

    Shopify to LinkedIn Offline CAPI, in production this week.

    Talk to our team All Shopify use cases