CONNECTIONS / Shopify / Shopify to LinkedIn CAPI
Shopify B2B orders, counted inside LinkedIn.
A Shopify Plus B2B storefront sells to businesses, not consumers, and LinkedIn is where those buyers get reached. Signals hashes the order's business email and delivers it to LinkedIn's Conversions API as the outcome the campaign actually drove.
- ● shopify → linkedin.capi :: live
- > event Order placed value=4,850.00 USD
- hash sha256(business_email)
- route linkedin.capi deliver
- ✓ delivered · match 58%
WHAT THIS ENABLES
Shopify to LinkedIn Conversions API
Shopify to LinkedIn Conversions API delivers wholesale and B2B storefront orders server-side to LinkedIn, matched on hashed business email, so campaigns aimed at buyers rather than consumers optimize on completed orders instead of landing-page clicks.
- Wholesale and B2B order value counted inside the same LinkedIn campaign reporting that tracks the ad spend.
- LinkedIn optimization informed by completed orders instead of form fills or catalog downloads.
- Attribution that survives a longer B2B buying cycle, since matching runs on business email rather than a session cookie.
WHAT FLOWS WHERE
Shopify to LinkedIn CAPI, mapped.
A Shopify order from a B2B account is hashed on its business email by Signals and posted to LinkedIn's Conversions API as an offline-style conversion tied to the campaign that sourced the buyer.
A Shopify order from a B2B account is hashed on its business email by Signals and posted to LinkedIn's Conversions API as an offline-style conversion tied to the campaign that sourced the buyer.
Built for the teams that own the number.
Brands whose LinkedIn-driven traffic requests a quote or logs in before ordering, well past the original click.
From kickoff to verified events.
-
Install
App-scoped access to order and customer webhooks on the B2B storefront.
-
Map
Order placed mapped to a LinkedIn conversion event, keyed to the business email on the order or company account.
-
Deliver
Server-side delivery to LinkedIn's Conversions API, deduped against the Insight Tag where one is present.
What ships with this use case.
Order revenue attributed to the LinkedIn campaign that sourced the wholesale account.
Hashed business email matching that holds up across a multi-week B2B buying cycle.
The same server-side pipeline already running for other ad platforms, extended to LinkedIn.
What LinkedIn CAPI actually receives.
- ● signals :: event payload
- > POST /conversionEvents source=shopify.order
- conversion "urn:lla:llaPartnerConversion:511304"
- conversionHappenedAt 1784517120000
- user.userIds [{ idType: "SHA256_EMAIL", idValue: "c19ef0…" }]
- ✓ accepted · conversionValue 4850.00 USD
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Our B2B buyers order weeks after clicking a LinkedIn ad. Does that still attribute?
Yes. LinkedIn's Conversions API matches on hashed business email rather than a click identifier, so it does not depend on any cookie surviving the gap between the ad click and the order. As long as the business email on the Shopify order matches the one LinkedIn originally saw, the order attributes back.
Does this apply to a consumer Shopify store, or only B2B storefronts?
It works technically on either, but the value is concentrated in B2B and wholesale storefronts, where LinkedIn is actually where the buyer spends time. A consumer store rarely has business email on the order at all, which is the identifier LinkedIn matches on.
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