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    CONNECTIONS / Server-side GTM / Server-side GTM to OpenAI Web CAPI

    Server-side GTM events into OpenAI, built for OpenAI's web Conversions API.

    Connect Server-side GTM and point Signals at your server-side GTM events; it stages checkout events so they deliver the moment OpenAI's ad API opens as each event fires, hashed and consent-checked for OpenAI.

    Talk to our team Explore the setup

    sgtm -> openai-web-capi :: live

    1. ● server-side gtm → openai.capi :: live
    2. > read web_orders rows=43,401
    3. hash sha256(email,phone) consent=filtered
    4. route openai deliver
    5. ✓ delivered · 34,287 matched

    WHAT THIS ENABLES

    Server-side GTM to OpenAI Conversions API

    Server-side GTM to OpenAI Conversions API: your server-side GTM events, hashed and consent-checked, feed OpenAI as Signals stages checkout events so they deliver the moment OpenAI's ad API opens as each event fires.

    • On-site purchase and checkout events from your server-side GTM events activated for OpenAI, as Signals stages checkout events so they deliver the moment OpenAI's ad API opens.
    • A web-conversion feed mapped and ready before OpenAI's surface launches, drawn from your server-side GTM events by teams running server-side GTM.

    WHAT FLOWS WHERE

    Server-side GTM to OpenAI Web CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your server-side GTM events; Signals hashes and consent-screens each record before OpenAI's Conversions API accepts the web conversions for OpenAI's web measurement rollout.

    Signals receives the on-site purchase and checkout events from your server-side GTM events; Signals hashes and consent-screens each record before OpenAI's Conversions API accepts the web conversions for OpenAI's web measurement rollout.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Early advertisers preparing for OpenAI ad inventory, with the records already in server-side GTM tags and event streams.

    Teams running server-side GTM activating OpenAI's web Conversions API straight from server-side GTM events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag in your server-side GTM container to feed OpenAI's Conversions API, sized for OpenAI's web measurement rollout.

    2. Map

      Signals receives your server-side GTM events, and its columns map to OpenAI's Conversions API in the visual mapper, hashed and checked for OpenAI's web measurement rollout.

    3. Deliver

      On each run, Signals pulls your server-side GTM events, stages checkout events so they deliver the moment OpenAI's ad API opens, and forwards each event as it arrives, with OpenAI's web measurement rollout in the debugger.

    WHAT YOU GET

    What ships with this use case.

    A web-conversion feed mapped and ready before OpenAI's surface launches on every run, as Signals reads your server-side GTM events and forwards each event as it arrives.

    A web feed staged for OpenAI ahead of launch from your server-side GTM events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from OpenAI's Conversions API on OpenAI's web measurement rollout, straight out of your server-side GTM events.

    ON THE WIRE

    What OpenAI Web CAPI actually receives.

    signals :: sgtm.openai-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=sgtm.web_orders status=staged
    3. event_time 1784004460 · row_status "pending_ga"
    4. em sha256 "1a6fd2…" · value 3805.00 · currency AED
    5. ✓ mapped · delivery staged
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    FAQ

    Asked on almost every call.

    How often does the Server-side GTM OpenAI Web CAPI sync run?

    Delivery tracks Server-side GTM, run by teams running server-side GTM: a near-real-time or scheduled sync of your server-side GTM events feeds OpenAI on that cadence. Each run forwards each event as it arrives, so a web feed staged for OpenAI ahead of launch holds up on OpenAI's web measurement rollout. The live debugger confirms every delivery inline.

    What match rate should a Server-side GTM-sourced OpenAI Web CAPI batch expect?

    Match rate follows identifier coverage in your server-side GTM events, which teams running server-side GTM control, not Server-side GTM itself. A record with a current hashed email or phone matches for OpenAI; one missing both cannot. First-run feedback from Conversions API pinpoints OpenAI's web measurement rollout, the number teams running server-side GTM tune against.

    NEXT STEP

    Server-side GTM to OpenAI Web CAPI, in production this week.

    Talk to our team All Server-side GTM use cases