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    CONNECTIONS / Salesforce Commerce Cloud / Commerce Cloud to Snap Custom Audience

    Your Commerce Cloud orders, wired to Snapchat audience matching.

    Connect Commerce Cloud and point Signals at your Commerce Cloud orders; it matches your segments into Snapchat for targeting and customer suppression as orders complete, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    sfcc -> snap-custom-audience :: live

    1. ● commerce cloud → snap.audience :: live
    2. > read segments rows=42,667
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 35,414 matched

    WHAT THIS ENABLES

    Commerce Cloud to Snapchat Custom Audience

    Commerce Cloud to Snapchat Custom Audience: Signals reads your Commerce Cloud orders and matches your segments into Snapchat for targeting and customer suppression, hashed and consent-checked as orders complete.

    • Customer segments from your Commerce Cloud orders activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Commerce Cloud orders by enterprise retailers on Salesforce Commerce Cloud.

    WHAT FLOWS WHERE

    Salesforce Commerce Cloud to Custom Audience, mapped.

    Signals reads the customer segments from your Commerce Cloud orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals reads the customer segments from your Commerce Cloud orders; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Salesforce Commerce Cloud orders and customer profiles.

    Enterprise retailers on Salesforce Commerce Cloud activating Snapchat audience matching straight from Commerce Cloud orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Commerce Cloud, reading only your Commerce Cloud orders to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Commerce Cloud orders, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Commerce Cloud orders, matches your segments into Snapchat for targeting and customer suppression, and sends only the orders that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Commerce Cloud orders and sends only the orders that changed.

    Audiences that rebuild as the segment does from your Commerce Cloud orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Commerce Cloud orders.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: sfcc.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=sfcc.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_46158"
    5. id_list_size 42,667 · matched 35,414
    6. ✓ accepted match=83%
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    FAQ

    Asked on almost every call.

    How often does the Commerce Cloud Snap Custom Audience sync run?

    The pace follows your Commerce Cloud orders: Signals sends changes from Commerce Cloud to Snapchat as orders complete. Because it sends only the orders that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while enterprise retailers on Salesforce Commerce Cloud keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Commerce Cloud-sourced Snap Custom Audience batch expect?

    Coverage of hashed identifiers across your Commerce Cloud orders decides it, and enterprise retailers on Salesforce Commerce Cloud own that inside Commerce Cloud. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which enterprise retailers on Salesforce Commerce Cloud then raise inside your Commerce Cloud orders.

    NEXT STEP

    Commerce Cloud to Snap Custom Audience, in production this week.

    Talk to our team All Salesforce Commerce Cloud use cases