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    CONNECTIONS / Oracle / Oracle to Snap Offline CAPI

    From Oracle tables to Snapchat in-store conversions.

    Signals reads your Oracle tables through a read-only database user scoped to the Oracle tables you name, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.

    oracle -> snap-offline-capi :: live

    1. ● oracle → snap.capi :: live
    2. > read closed_deals rows=59,311
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 52,194 matched

    WHAT THIS ENABLES

    Oracle to Snapchat Offline CAPI

    Snapchat Offline CAPI for Oracle: Signals reports in-store purchases against the Snapchat campaigns that reached the buyer straight from your Oracle tables, hashed and consent-screened each time the read runs.

    • Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your Oracle tables each time the read runs.
    • In-person conversions Snapchat can bid on, with no export step out of your Oracle tables.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Oracle closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap Scheduled read sync recorded in Oracle S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, working out of Oracle tables, views, and PL/SQL results.

    Enterprise data teams on Oracle who need physical-world sales counted inside Snapchat performance out of Oracle tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Oracle tables you name, mapped to Snapchat's Conversions API and tuned for offline event timing.

    2. Map

      Columns from your Oracle tables align to Snapchat's Conversions API in the visual mapper, hashed as the read runs and checked for offline event timing.

    3. Deliver

      Each time the read runs, Signals reads your Oracle tables and reports in-store purchases against the Snapchat campaigns that reached the buyer, reads only the records changed since the last run, with offline event timing watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Oracle records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: oracle.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=oracle.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784681654 · price 30094 · currency GBP
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the Oracle Snap Offline CAPI sync run?

    You set the cadence, from near-real-time to a nightly Oracle sync of your Oracle tables into Snapchat. Since Signals reads only the records changed since the last run, physical-world sales counted inside Snapchat performance keeps pace and enterprise data teams on Oracle watch offline event timing. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Oracle-sourced Snap Offline CAPI batch expect?

    Match rate follows identifier coverage in your Oracle tables, which enterprise data teams on Oracle control, not Oracle itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints offline event timing, the number enterprise data teams on Oracle tune against.

    NEXT STEP

    Oracle to Snap Offline CAPI, in production this week.