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    CONNECTIONS / Odoo / Odoo to Snap Custom Audience

    Odoo sales opportunities into Snapchat, built for Snapchat audience matching.

    Connect Odoo and point Signals at your Odoo sales opportunities; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    odoo -> snap-custom-audience :: live

    1. ● odoo → snap.audience :: live
    2. > read segments rows=18,953
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 14,215 matched

    WHAT THIS ENABLES

    Odoo to Snapchat Custom Audience

    Odoo to Snapchat Custom Audience: your Odoo sales opportunities, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Customer segments from your Odoo sales opportunities activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Odoo sales opportunities by operations teams running Odoo CRM.

    WHAT FLOWS WHERE

    Odoo to Custom Audience, mapped.

    Signals reads the customer segments from your Odoo sales opportunities; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals reads the customer segments from your Odoo sales opportunities; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Odoo CRM leads, opportunities, and activities.

    Operations teams running Odoo CRM activating Snapchat audience matching straight from Odoo sales opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Odoo, reading only your Odoo sales opportunities to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Odoo sales opportunities, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Odoo sales opportunities, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Odoo sales opportunities and sends only the records that changed.

    Audiences that rebuild as the segment does from your Odoo sales opportunities, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Odoo sales opportunities.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: odoo.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=odoo.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_97852"
    5. id_list_size 18,953 · matched 14,215
    6. ✓ accepted match=75%
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    FAQ

    Asked on almost every call.

    How often does the Odoo Snap Custom Audience sync run?

    The pace follows your Odoo sales opportunities: Signals sends changes from Odoo to Snapchat as records change. Because it sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds stays current while operations teams running Odoo CRM keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.

    What match rate should a Odoo-sourced Snap Custom Audience batch expect?

    Coverage of hashed identifiers across your Odoo sales opportunities decides it, and operations teams running Odoo CRM own that inside Odoo. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which operations teams running Odoo CRM then raise inside your Odoo sales opportunities.

    NEXT STEP

    Odoo to Snap Custom Audience, in production this week.

    Talk to our team All Odoo use cases