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    CONNECTIONS / MinIO / MinIO to Snap Offline CAPI

    From MinIO objects to Snapchat in-store conversions.

    Signals reads your MinIO objects through a read-only access key scoped to the MinIO bucket you name, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.

    minio -> snap-offline-capi :: live

    1. ● minio → snap.capi :: live
    2. > read closed_deals rows=36,981
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 31,064 matched

    WHAT THIS ENABLES

    MinIO to Snapchat Offline CAPI

    MinIO to Snapchat Offline CAPI: Signals reads your MinIO objects and reports in-store purchases against the Snapchat campaigns that reached the buyer, hashed and consent-checked each time a new file lands.

    • Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your MinIO objects each time a new file lands.
    • In-person conversions Snapchat can bid on, with no export step out of your MinIO objects.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how MinIO closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap File drop sync recorded in MinIO S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, working out of MinIO buckets and object prefixes.

    Platform teams self-hosting MinIO who need physical-world sales counted inside Snapchat performance out of MinIO objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only access key scoped to the MinIO bucket you name, mapped to Snapchat's Conversions API and tuned for offline event timing.

    2. Map

      Columns from your MinIO objects align to Snapchat's Conversions API in the visual mapper, hashed as the file lands and checked for offline event timing.

    3. Deliver

      Each time a new file lands, Signals reads your MinIO objects and reports in-store purchases against the Snapchat campaigns that reached the buyer, processes only the newly dropped file, with offline event timing watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment MinIO records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: minio.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=minio.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784438494 · price 30599 · currency GBP
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the MinIO Snap Offline CAPI sync run?

    Delivery tracks MinIO, run by platform teams self-hosting MinIO: a near-real-time or scheduled sync of your MinIO objects feeds Snapchat on that cadence. Each run processes only the newly dropped file, so in-person conversions Snapchat can bid on holds up on offline event timing. The live debugger confirms every delivery inline.

    What match rate should a MinIO-sourced Snap Offline CAPI batch expect?

    Coverage of hashed identifiers across your MinIO objects decides it, and platform teams self-hosting MinIO own that inside MinIO. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags offline event timing, which platform teams self-hosting MinIO then raise inside your MinIO objects.

    NEXT STEP

    MinIO to Snap Offline CAPI, in production this week.