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    CONNECTIONS / MariaDB / MariaDB to Snap Custom Audience

    MariaDB tables into Snapchat, built for Snapchat audience matching.

    Signals reads your MariaDB tables through a read-only database user scoped to the MariaDB tables you name, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.

    Talk to our team Explore the setup

    mariadb -> snap-custom-audience :: live

    1. ● mariadb → snap.audience :: live
    2. > read segments rows=63,319
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 54,454 matched

    WHAT THIS ENABLES

    MariaDB to Snapchat Custom Audience

    Snapchat Custom Audience for MariaDB: Signals matches your segments into Snapchat for targeting and customer suppression straight from your MariaDB tables, hashed and consent-screened each time the read runs.

    • Signals matches your segments into Snapchat for targeting and customer suppression, reading your MariaDB tables each time the read runs.
    • Audiences that rebuild as the segment does, with no export step out of your MariaDB tables.

    WHAT FLOWS WHERE

    MariaDB to Custom Audience, mapped.

    Each sync hands the customer segments from your MariaDB tables to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    Each sync hands the customer segments from your MariaDB tables to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, working out of MariaDB tables and views.

    Engineering teams running MariaDB who need Snapchat audiences that stay in step as the segment rebuilds out of MariaDB tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the MariaDB tables you name, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.

    2. Map

      Columns from your MariaDB tables align to Snapchat's Custom Audiences API in the visual mapper, hashed as the read runs and checked for list sizing on Snapchat.

    3. Deliver

      Each time the read runs, Signals reads your MariaDB tables and matches your segments into Snapchat for targeting and customer suppression, reads only the records changed since the last run, with list sizing on Snapchat watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds from your MariaDB tables, delivered each time the read runs.

    Audiences that rebuild as the segment does out of your MariaDB tables, delivered each time the read runs without read load on the database climbing.

    Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your MariaDB tables.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: mariadb.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=mariadb.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_98073"
    5. id_list_size 63,319 · matched 54,454
    6. ✓ accepted match=86%
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    FAQ

    Asked on almost every call.

    How often does the MariaDB Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly MariaDB sync of your MariaDB tables into Snapchat. Since Signals reads only the records changed since the last run, Snapchat audiences that stay in step as the segment rebuilds keeps pace and engineering teams running MariaDB watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a MariaDB-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your MariaDB tables, which engineering teams running MariaDB control, not MariaDB itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number engineering teams running MariaDB tune against.

    NEXT STEP

    MariaDB to Snap Custom Audience, in production this week.

    Talk to our team All MariaDB use cases