Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Kommo / Kommo to Snap Custom Audience

    Your Kommo messenger pipelines, wired to Snapchat audience matching.

    Connect Kommo and point Signals at your Kommo messenger pipelines; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    kommo -> snap-custom-audience :: live

    1. ● kommo → snap.audience :: live
    2. > read segments rows=40,754
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 33,011 matched

    WHAT THIS ENABLES

    Kommo to Snapchat Custom Audience

    Kommo to Snapchat Custom Audience: your Kommo messenger pipelines, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Customer segments from your Kommo messenger pipelines activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Kommo messenger pipelines by conversational-sales teams on Kommo.

    WHAT FLOWS WHERE

    Kommo to Custom Audience, mapped.

    Each sync hands the customer segments from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    Each sync hands the customer segments from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Kommo leads and messenger-driven pipelines.

    Conversational-sales teams on Kommo activating Snapchat audience matching straight from Kommo messenger pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Kommo, reading only your Kommo messenger pipelines to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Kommo messenger pipelines, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Kommo messenger pipelines, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Kommo messenger pipelines and sends only the records that changed.

    Audiences that rebuild as the segment does from your Kommo messenger pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Kommo messenger pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: kommo.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=kommo.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_42894"
    5. id_list_size 40,754 · matched 33,011
    6. ✓ accepted match=81%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Kommo

    Kommo to Meta Custom Audience

    Kommo to Meta Custom Audience: your Kommo messenger pipelines, hashed and consent-checked,…

    Learn more

    from Kommo

    Kommo to Google Customer Match

    Kommo to Google Customer Match: your Kommo messenger pipelines, hashed and consent-checked,…

    Learn more

    same use case

    ActiveCampaign to Snap Custom Audience

    ActiveCampaign to Snapchat Custom Audience: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    Snap Custom Audience

    Build and refresh Snap audiences from your CRM, warehouse, or SingleView with hashed…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Kommo Snap Custom Audience sync run?

    Delivery tracks Kommo, run by conversational-sales teams on Kommo: a near-real-time or scheduled sync of your Kommo messenger pipelines feeds Snapchat on that cadence. Each run sends only the records that changed, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.

    What match rate should a Kommo-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your Kommo messenger pipelines, which conversational-sales teams on Kommo control, not Kommo itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number conversational-sales teams on Kommo tune against.

    NEXT STEP

    Kommo to Snap Custom Audience, in production this week.

    Talk to our team All Kommo use cases